Digital Marketing Leader
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Job Description
Digital Marketing Leader
Purpose:
Take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing leader, you should have in-depth marketing experience and a passion for digital technologies. Work closely with different teams (specifically our IT) to ensure consistency through all digital marketing channels. Provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, drive all digital marketing investment efforts to achieve our business objectives - Revenue / LTV (Retention) / CAC.
Duties and Responsibilities:
- Build our digital marketing roadmap.
- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
- Measure ROI and KPIs and prepare the budget.
- Develop specific campaigns to create and maintain high levels of customer interaction.
- Oversee our social media accounts.
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segments.
- Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
- Motivate the digital marketing team to achieve goals.
- Monitor competition and provide ideas to stand out.
- Stay up to date with digital technology developments.
- Perform other duties as assigned.
Experience/Qualifications:
- Proven work experience as a Digital marketing director
- Demonstrable experience in designing and implementing successful digital marketing campaigns.
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills.
Education:
- Bachelor's degree in Marketing, Digital technologies or a relevant field
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.