Content Producer - Trade Marketing

Description

ABOUT US

Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travelers by combining an unbeatable mix of exceptional service and quality at great value. As a global business with over 100 years of experience in the travel industry, our ethos of being 'Driven by Service' ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.

OUR VALUES

• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to corporate social responsibility and our 5-year sustainability strategy

Position Summary:

The Content Producer - Trade Marketing is responsible for writing, editing, and maintaining clear, engaging, and brand-aligned content across TTC Tour Brands' B2B digital platforms. This includes content for the Travel Agent Portal, white label partner websites (e.g., Costco and AAA), and email campaigns targeting the trade audience.

The role focuses on day-to-day content execution-supporting digital updates, promotions, and trade communications-ensuring accuracy, consistency, and relevance to travel advisors and consortia partners. The Digital Content Editor works collaboratively with the Web Manager, CRM & Automation team, and Trade Marketing to help drive agent engagement, loyalty, and sales.

Requirements

Key Responsibilities

Web Content Editing & Execution

• Write and update content for the Travel Agent Portal and partner white label sites, including promotions, landing pages, itineraries, resources, and campaign content.
• Ensure all copy is clear, informative, and aligned to TTC Tour Brands' tone and visual guidelines.
• Assist with ongoing website content audits and maintenance to ensure relevance and accuracy.

Email Content Support

• Draft and proofread B2B email content for newsletters, promotions, partner communications, and onboarding sequences.
• Collaborate with the CRM & Automation team to ensure copy aligns with the intended user journey and campaign goals.
• Tailor messaging to different agent types, regions, or partner brands as needed.

Asset Copy & Trade Content Support

• Provide written content for banners, social tiles, print collateral, digital ads, and partner co-op marketing materials.
• Adapt consumer-facing content into trade-appropriate copy when needed.
• Write clear, benefits-led descriptions of offers, products, and tools to support the sales cycle.

Quality Control & Brand Consistency

• Proofread all digital content for grammar, accuracy, and brand consistency before publication.
• Maintain content calendars and version control as part of a broader publishing workflow.
• Support regional language or tone adjustments based on guidance from sales and marketing teams.

Cross-Functional Collaboration

• Work closely with the Web Manager, Production Designer, and trade marketing colleagues to deliver cohesive content packages.
• Coordinate with sales and partner services to understand key agent needs and FAQs that should be addressed in digital content.

Success Criteria & Key KPIs

• Timely delivery of clear, accurate, and high-quality digital content
• Consistency in tone, voice, and branding across all B2B platforms
• Increased engagement on content-driven pages and email communications
• Fewer revisions and error corrections through improved content quality control
• Positive feedback from internal stakeholders and external partners

Skills & Competencies

• Excellent writing, editing, and proofreading skills, with a focus on clarity and accuracy
• Detail-oriented with strong organizational habits
• Able to tailor messaging for various audiences and content formats
• Comfortable working on multiple projects in a fast-paced environment
• Collaborative and responsive to cross-functional input and feedback

Experience & Technical Proficiency

• 2-4 years of content editing or digital copywriting experience, ideally in B2B or partner marketing
• Experience writing for web platforms, email marketing, and/or content management systems
• Familiarity with CMS tools (e.g., WordPress, Drupal) and email platforms (e.g., Iterable, Salesforce Marketing Cloud)
• Basic understanding of digital performance metrics (click-through rates, engagement, etc.)
• Travel, tourism, or hospitality industry experience is a plus

SALARY DESCRIPTION - $69,000 - $72,000

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state, or local laws or ordinances.

The Travel Corporation is proud to be an equal opportunity employer. We not only encourage and support diversity in the workplace, we celebrate it! If you feel you have the skills and experience to thrive in a supportive and inclusive environment, we want to hear from you!