Marketing Specialist

LDC, Inc.

Marketing Specialist

Job Description and Profile

The marketing specialist will contribute to the firm's business development efforts by actively supporting the sourcing of procurement opportunities and coordinating the preparation and submission of proposals and statements of qualifications (SOQs) for public agency RFPs, and RFIs. This role involves a mix of independent work and collaboration with project managers and technical staff to produce compliant, persuasive, and high-quality proposal materials. The marketing specialist will manage portions of the proposal process independently, while also working closely with senior staff on more complex or high-profile pursuits.

Duties and Responsibilities

• Lead or support the end-to-end development of proposals, including RFPs, RFQs, and RFIs, ensuring compliance with client requirements and alignment with the firm's branding and messaging.
• Collaborate with technical staff, engineers, architects, and project managers to collect relevant project data, past performance details, and technical content for use in proposals.
• Draft, edit, and proofread non-technical proposal sections, including cover letters, executive summaries, firm overviews, and resumes, with input from senior staff as needed.
• Monitor procurement websites (local, state, and industry-specific) to identify opportunities and assist with tracking deadlines and proposal requirements.
• Coordinate proposal document production, including formatting, printing, binding, and digital submissions, ensuring timely delivery and adherence to brand guidelines.
• Contribute to proposal reviews and post-submission debriefs by applying lessons learned to improve future responses.
• Maintain and enhance a library of proposal templates, past project data, resumes, and marketing collateral.
• Assist with the development and organization of marketing materials such as brochures, project sheets, presentations, and promotional content.
• Support the firm's participation in conferences, sponsorships, award submissions, and other public relations or business development initiatives.
• Help identify and implement strategies to improve visibility and engagement through marketing and outreach channels.

Skills and Specifications

• Organizational and project management skills, with ability to handle multiple proposals with tight deadlines.
• Detail-oriented with a focus on accuracy and quality in all deliverables.
• Ability to work collaboratively across departments.
• Creative problem-solving skills to address RFP requirements and develop narratives.
• Understanding of the AEC industry, including services offered, client focus, and technical terminology, to effectively communicate firm capabilities is preferred.
• Strong written and verbal communication skills, with proven ability to translate technical jargon into compelling, client-focused content.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe InDesign, and CRM tools (e.g., Salesforce, preferred).
• Familiarity with design software (e.g., Adobe Creative Suite) for creating custom graphics for proposals or presentations is a plus.

Education, Experience, Qualifications

• Bachelor's degree in marketing, communications, English or a related field preferred.
• 3+ years of experience preparing proposals in the AEC industry, particularly with public agency clients (e.g., government, municipal, or institutional projects) strongly preferred.
• Experience with B2G (business-to-government) marketing and familiarity with public procurement processes a plus.
• Comfort with utilizing AI tools to enhance proposal development efficiency (e.g., content generation, data analysis).
• Valid Washington State driver's license, as travel for delivering printed proposal packages, attending site visits for marketing purposes, and/or attending industry events may be required.

Physical Considerations

• Ability to operate standard office equipment, such as personal computer, printer, copy machine, telephone and calculator.
• Ability to perform repetitive, finer hand and arm movements.
• Work activities involve the combination of sitting for longer periods and intermittent standing/walking.

This position description is not intended as a complete list of job duties, responsibilities, and/or essential functions. The company retains and reserves any or all rights to change, modify, amend, add to or delete from any section of this document as it deems, in its judgment, to be proper.