VP, Digital Marketing & Loyalty

Scientific Games:

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

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Qualifications

VP, Digital Marketing & Loyalty

Scientific Games is a global leader in retail and digital products, technology and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, Scientific Games elevates play every day.

Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. With worldwide operations and innovative capabilities in game design, production, distribution, systems and terminals, and turnkey technology solutions, Scientific Games is deeply integrated across the lottery ecosystem as an essential service provider to global lottery programs which represent a critical and growing source of funding for governments around the world.

The VP, Digital Marketing & Loyalty sets the vision for our lottery industry leading loyalty and CRM products and leads a team that manages active loyalty and CRM programs across multiple lotteries.  The leader innovates and builds for future growth within the Digital business unit in support of the company’s overall financial and strategic objectives. Reporting to the VP, Strategy and Customer Success and partnering closely with peers across the organization, the leader is a data driven, entrepreneurial minded person that will leverage their passion to assess the market landscape and drive strategic new revenue streams through a refined approach to our loyalty and marketing solutions globally.

The leader will play a pivotal role in driving customer lifetime value for partners and creating innovative partnerships to expand the reach of lotteries. She is a dynamic executive with deep expertise in loyalty, marketing, and change management.  She will be responsible for co-developing and executing innovative strategies that align cross-functional teams, enabling rapid growth and ensuring the highest quality experiences for lotteries globally. Her attention to detail, strong analytical skills, and ability to manage multiple priorities will be crucial to her success in this role.  The leader will manage a team of approximately 20 people and multiple partner relationships.

Core Responsibilities:

• Develop and own global digital loyalty and CRM product strategies, aligning with SG's global vision and revenue growth targets.
• Drive and own a comprehensive loyalty partnership strategy to enable lottery benefits through other partner’s loyalty programs and vice versa, expanding the benefits for players.
• Lead ongoing loyalty and marketing (CRM, customer acquisition) engagements with existing partners.
• Assess the market landscape and lead partnership and strategic venture initiatives, coordinating with relevant stakeholders across the organization to expand presence in the market.
• Assess, improve, and implement an optimal go-to-market strategy for both the loyalty and CRM products, leveraging a data driven funnel, metrics, KPIs and a robust performance structure to support execution.
• Lead new market entry initiatives (e.g., paid media solution), ensuring alignment with regulatory requirements and emerging opportunities in the gaming sector.
• Continuously monitor industry trends, market performance, and technological advancements, refining strategies proactively to maintain a competitive edge.
• Serve as a key industry thought leader, representing SG at major conferences and high-profile industry events.
• Present and communicate performance and long-range plan to key stakeholders, including members of the executive leadership team.

Position Requirements/Qualifications:

• 15+ years of experience in strategic leadership, loyalty and/or marketing leadership roles  with at least 5 years in an executive leadership role, preferably in a high-growth, complex environment.  Gaming industry experience a nice to have, but not required.
• Proven track record of driving customer engagement at scale.
• Deep understanding of loyalty mechanics and gamification.
• Strong executive presence with the ability to influence senior executives, regulators, and industry leaders.
• Expert negotiator with a track record of closing complex, high-value contracts.
• Experience leveraging data analysis & user insights for user base growth & platform enhancement and a passion for creative innovation.
• A strategic thinker with the ability to balance visionary goals with day-to-day operational realities.
• Excellent communication and interpersonal skills, with the ability to communicate effectively at all levels of the organization and with external stakeholders
• Strong financial acumen with the ability to manage budgets, allocate resources efficiently, and deliver results against financial targets.
• Exceptional leadership and interpersonal skills, with a proven track record of motivating and guiding/influencing large, diverse teams.
• Proven success in collaborating with cross-functional teams and senior leadership to execute complex initiatives.
• A competitive edge, as shown by achieving and surpassing ambitious growth targets from the ground up to scale up businesses.
• MBA a plus

Work Conditions

Scientific Games Corporation and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses.   As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts.   In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles.  As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you. This will include a financial background check, a Disclosure and Barring check and a drugs screening test.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.