Corporate Director of Marketing

Join a mission that matters. Pima Medical Institute is seeking an experienced, forward-thinking Corporate Director of Marketing to lead our next phase of growth and brand evolution. This strategic leadership role is the most senior Marketing role in the organization and is responsible for driving demand across both on-ground and online healthcare education programs, enhancing brand awareness, and delivering results through a full-funnel, omnichannel approach.

This leader brings strong business acumen, an understanding of high-value service marketing, and a proven track record of creating cohesive, insight-driven marketing strategies across paid, earned, owned, and traditional media. The ideal candidate is a collaborator and strategist who brings the student lens to decision-making, while guiding internal teams and external vendors toward performance excellence and brand integrity.

*The position is based out of the Mesa Home Office located at 2160 W. Power Rd, Mesa, AZ, 85209

Key Responsibilities

• Develop and lead a comprehensive, multi-channel marketing strategy that supports institutional priorities, builds awareness, drives high-quality inquiries, and delivers measurable enrollment growth across online and campus-based programs.
• Oversee and mentor a high-performing team across brand, content, digital, CRM, public relations, communications, and creative functions, nurturing a collaborative and accountable culture.
• Translate business goals into marketing plans through the use of media mix modeling, attribution strategies, and full-funnel engagement—from awareness to conversion.
• Refine and expand learner personas and journey mapping across diverse audiences, including high school graduates, adult learners, career changers, and working professionals.
• Refine brand strategy and execution across all marketing touchpoints—digital and traditional—including video, audio, display, social, out-of-home, event marketing, and on-campus collateral to ensure alignment
• Guide creative development and production efforts with the team and agencies to uphold brand consistency, increase engagement, and highlight authentic student outcomes and employer partnerships.
• Provide strategic oversight to agency and vendor relationships, ensuring campaigns are executed with alignment, efficiency, and contractual compliance.
• Manage and optimize the annual marketing budget, applying performance insights and ROI analysis to drive forecasting, resource allocation, and long-term growth.
• Drive market research and competitive intelligence, staying ahead of trends in healthcare education, media consumption, and prospective learner behavior.
• Collaborate cross-functionally with Admissions, Education, Regulatory, and Operations to align marketing strategies with enrollment, retention, and institutional goals.
• Champion innovation, testing new media, messaging, and audience strategies while maintaining focus on outcomes and scale.
• Optimize the use of student testimonials, alumni stories and employer endorsements across all marketing channels.

 

 

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
• 10+ years of progressive leadership experience in marketing, ideally in higher education, healthcare, professional training, or high-consideration demand gen service industries.
• Demonstrated success in leading multi-channel marketing and media campaigns—including digital, streaming, broadcast, and experiential—with measurable business impact.
• Strong understanding of creative development, brand management, and audience engagement throughout long decision cycles.
• Expertise in budget management, ROI analysis, media forecasting, and goal setting.
• Experience with marketing technology platforms, CRM systems, audience segmentation, and analytics tools.
• Excellent communication and leadership skills; ability to align cross-functional stakeholders, manage external vendors, and inspire internal teams.
• Experience managing contracts, vendor selection, and negotiation preferred.
• Familiarity with decentralized business models or multi-location marketing strategies is a plus.
• Experience in education is preferred but not required if the candidate brings relevant experience in a high-touch, mission-driven, long-lifecycle industry.

Why Join Us?

At Pima Medical Institute, your work directly supports individuals seeking to improve their lives through meaningful careers in healthcare.  As an employee-owned organization, each team member plays a vital role in shaping our shared success – your voice and contributions truly matter here.  You’ll be part of a purpose-driven team that values innovation, integrity, and student success. Guided by our core values – including ownership, academic excellence, integrity, community, and respect – this role offers the opportunity to lead measurable, mission-driven marketing strategies in a dynamic and growing sector.

 

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