Manager, Consumer & Marketing Analytics

Description

ABOUT US

Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan, Tough Mudder, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.

ABOUT THE GIG

Location:Boston, MA (Hybrid Schedule 4/days in office, 1 day remote)

Department: Marketing

Type: Full Time

Reports To: Todd Leiser

Spartan and Tough Mudder are seeking a consumer-obsessed, insight-driven Manager of Consumer & Marketing Analytics to lead forecasting, performance reporting, and customer behavior analysis across our North American and Owned & Operated events in the UK and Western Europe.

This role is not just about crunching numbers-it's about turning data into actionable insights that help us better understand our customers, optimize our marketing, and improve the product experience. You'll be a strategic partner to teams across Marketing, Product, Operations, and Finance, helping shape the way we grow, serve, and retain our global community of racers.

If you have a sharp analytical mindset paired with a passion for consumer behavior, journey mapping, and performance storytelling, this is your chance to make a meaningful impact in a high-growth, experience-driven company.

DUTIES/RESPONSIBILITIES:

Consumer & Market Insights

• Collect and analyze data from multiple sources (e.g., customer surveys, NPS, social listening, digital behavior) to understand preferences, satisfaction, and trends.
• Conduct market and competitor research to identify gaps, benchmarks, and new opportunities.
• Map customer journeys to uncover friction points, conversion blockers, and improvement opportunities across the event lifecycle.
• Monitor product and experience performance metrics (registration trends, churn, feedback themes) to help drive enhancements across the customer experience.

Marketing & Business Performance

• Build and maintain event-level forecasting and budgeting models, including a Live Tracker used by procurement and operations teams.
• Forecast event registration, revenue (P&L), and cash flow by integrating data from platforms such as TicketSocket, Active, and Holistics.
• Own monthly performance dashboards that blend paid media, email, content, and web analytics into one clear picture of marketing effectiveness.
• Deliver weekly race performance reports and business insights across US, Canada, UK, and Western Europe events.
• Use tools like Heap and GA4 to analyze user behavior, content performance, and web conversion across different audience segments.

Cross-Functional Collaboration & Strategy

• Lead regular analytics calls with stakeholders, sharing insights and recommending data-informed decisions.
• Partner with Product, Marketing, Engineering, and Finance teams to implement solutions based on customer and performance data.
• Align with Finance on forecasting, budget roll-ups, and reconciliation of actuals vs projections.
• Support internal stakeholders with strategic answers rooted in data-from forecasting event performance to assessing campaign impact.

Requirements

• 4+ years in consumer insights, marketing analytics, business analysis, or customer experience strategy-ideally in a consumer-facing brand, eCommerce, or event-driven business.
• Deep understanding of customer behavior analysis, journey mapping, and market research.
• Advanced skills in Excel/Google Sheets (forecasting, pivot tables, VLOOKUPs) and experience with BI tools (Holistics, Looker, Tableau, etc.).
• Familiarity with platforms like GA4, Heap, HubSpot, and digital ad tools (Meta, Google Ads).
• Strong communicator and project manager-able to lead calls, share recommendations, and influence cross-functional teams.
• Experienced in working with diverse datasets and turning raw data into strategic narratives and insights.

Preferred Experience:

• 3-5 years of experience performing analytics/research/data analysis with consumer data sets of over 250k in a marketing setting
• Previous exposure to NPS, CSAT, or other VOC (Voice of Customer) methodologies.
• Experience with churn analysis, product optimization, or customer retention strategy.

Who You Are:

• A strategic thinker, who is comfortable working directly with the President of the company, with a hands-on approach to data and storytelling.
• Equal parts curious and analytical-you ask "why" and "so what" with every dataset.
• You care about the customer and believe data should lead to better experiences.
• Fast-moving, solution-oriented, and not afraid to dig into messy datasets to find clarity.
• Comfortable working cross-functionally and delivering insights that drive decisions-not just reports.