Senior Event Marketing Manager

LeanData helps the world's fastest-growing companies automate, simplify, and accelerate revenue.

LeanData is looking for a Senior Event Marketing Manager who can develop and execute comprehensive event strategies that drive brand awareness, audience engagement, and business growth. You will work with a great team and make a significant and lasting impact on the business, creating memorable experiences that strengthen relationships with our key audiences and support our go-to-market objectives.

The Senior Event Marketing Manager will be responsible for defining strategy and managing end-to-end execution of LeanData's event portfolio, including trade shows, field events, and webinars. This role requires both strategic thinking to align events with business goals and hands-on execution skills to deliver flawless enterprise-level experiences. You will collaborate closely with Marketing, Sales, Product, Partnership, and executive teams to ensure events drive meaningful engagement and measurable business outcomes.

We're excited about candidates with strong event management experience, who are excited to take initiative and collaborate with stakeholders across the business, create exceptional experiences, and create value in a fast-paced environment. If you are a strategic thinker, a detailed executor, and a self-motivated and resourceful problem solver, then please keep reading.

What You'll Do:

Event Strategy and Planning:

• Define strategy and execution plan for experiences at key industry events including OpsStars

• Develop comprehensive event strategy to support business objectives, brand positioning, and audience engagement

• Drive awareness of LeanData's technology and solutions to key audiences including Ops, Sales leadership, Marketing leadership, and IT

• Identify key industry events, sponsorship opportunities, regional event activations, and partnership event initiatives

• Establish event goals, KPIs, and success metrics to measure impact and optimize performance

Event Execution and Logistics:

• Lead end-to-end planning and execution of conferences, summits, trade shows, webinars, regional activations, and partnership events

• Manage event sponsorships, speaker engagements, and executive participation

• Ensure seamless event production including content management, audiovisual, branding, and attendee experience

• Manage global events budget and support payable processes

• Ability to manage event/program calendars, timelines, and budgets effectively

• Create and maintain playbooks, project plans, and act as consultant to internal teams

• Develop reports, and analysis utilizing data-focused approach to improve marketing ROI

Cross-Functional Collaboration:

• Establish and work closely with internal teams and external partnerships to align stakeholders across multiple organizations to a common event activation strategy

• Build and maintain strong relationships with key partners who create and run their own events or collaborate on joint partnership events

• Partner with Marketing, Sales, Product, Partnership, and executive teams to align event strategies with broader business goals

• Collaborate with creative teams to develop compelling event content, branding, and messaging

• Work with Demand Generation teams to ensure proper lead capture and follow-up processes

Performance Analysis & Optimization:

• Build processes for analyzing and quantifying impact of event activations and engagements

• Experience analyzing event performance metrics and providing recommendations for future improvements and optimizations

• Track event performance, analyze attendee feedback, and provide post-event reports with actionable insights

• Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies

• Implement best practices and innovative approaches to enhance event effectiveness and ROI

Stakeholder & Vendor Management:

• Build and maintain relationships with key industry partners, vendors, agencies, event organizers, and partnership organizations

• Manage vendor relationships and ensure quality delivery of event services

What you'll bring:

• 7+ years of experience in event management, corporate events, or experiential marketing, preferably in B2B SaaS or enterprise software

• Located in or around the Bay Area, Santa Clara (CA)

• Strong leadership, project management, and budgeting capabilities with proven ability to manage complex event portfolios

• Proven ability to collaborate with internal and external stakeholders at all levels including executive leadership

• Experience leading event strategy, marketing activations, and trade shows (both in-person and virtual)

• Strong event design aesthetic and production leadership with attention to detail

• Solid understanding of integrated marketing strategies for global B2B and regional markets

• Exceptional communication, negotiation, and stakeholder management skills

• Proficiency in event management software, CRM platforms (Salesforce), marketing automation (HubSpot), and virtual event technologies

• Skilled in marketing project management tools (Asana) and ability to manage multiple projects simultaneously

• Ability to create and deliver compelling presentations to executive-level stakeholders

• Adaptability to fast-paced, high-pressure environments with tight deadlines

• Willingness to travel, including evenings and weekends as needed

Why work at LeanData:

• LeanData covers employee insurance premiums up to 90%

• Stock options in LeanData for all full-time employees

• Flexible PTO

• 401K plan