Sr. Specialist, Recruitment Marketing & Employer Brand

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Lucid is seeking a strategic and creative Recruitment Marketing/Employer Brand Sr. Specialist to lead initiatives that position our company as an employer of choice. This new role for Lucid will focus on elevating our employer brand, driving recruitment marketing campaigns, and supporting internal communications for Talent Acquisition. The ideal candidate will be a skilled storyteller, data-driven strategist, a collaborative partner across teams, and excited about the opportunity to build Lucid's employer brand from scratch

This role offers the opportunity to drive impactful and transformative recruitment marketing initiatives that attract top talent, promote a strong candidate experience and foster employee engagement.

You Will:

Employer Branding & EVP Activation

• Develop and implement strategies to transform and activate our Employer Value Proposition (EVP) across platforms in partnership with HR Leadership, TA Leads, and our Head of Culture and Belonging.
• Manage company profiles on Glassdoor, LinkedIn, and other channels to improve visibility and reputation.
• Design employee-driven campaigns, leveraging testimonials and advocacy programs to showcase authentic employee experiences.

Content Creation & Campaign Management

• Create compelling content with the support of Lucid's Brand team for social media, blogs, career site updates, and recruitment marketing campaigns with a focus on SEO optimization.
• Maintain a content calendar to ensure consistent messaging across all platforms.
• Collaborate with video production teams to develop engaging multimedia assets.

Career Site & Analytics Management

• Oversee and project manage the revamp and ongoing updates of the career site to ensure alignment with branding goals.
• Partner with Marketing & TA Data Analysts to monitor site traffic and provide actionable insights to improve candidate experience (CX).

Events & Awards Strategy

• Plan and execute employer branding events that align with recruitment goals.
• Identify opportunities for industry awards related to employer branding and coordinate submissions to highlight company achievements.

Internal Communications & Ad-Hoc Support

• Serve as the internal communications lead for TA/HR, crafting messaging for presentations, collateral, and updates.
• Provide ad-hoc support for TA-related projects, including copywriting, design expertise, and CX strategy recommendations.

You Bring:

• Bachelor's degree in Marketing, Communications, Human Resources, or related field.
• 8+ years of proven experience in recruitment marketing, employer branding, or related roles.
• Strong project management skills with the ability to prioritize effectively.
• Expertise in social media platforms, SEO strategies, and digital marketing tools.
• Exceptional written and verbal communication skills; experience in content creation is essential.
• Proficiency in analytics tools such as Google Analytics or related tools; familiarity with Talent and People metrics is a plus.
• Strategic thinker with strong storytelling abilities who can effectively engage diverse audiences.
• Collaborative mindset to work cross-functionally across HR, Marketing, Communications, and TA teams.
• Creative problem-solver with attention to detail in crafting high-quality content.

At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Base Pay Range (Annual)

$131,300-$192,500 USD

By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.