Senior Marketing Operations Specialist

SolarWinds is undergoing a transformation toward our cloud future. This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio. We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.

Summary: The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist. This role is responsible for building, optimizing, and reporting on Marketo-driven email programs that are crucial for generating demand across the business. The ideal candidate is a data-driven marketer passionate about using Marketo to create engaging experiences that drive engagement and conversations. They should be organized, self-starting, and eager to learn in a fast-paced environment.

Responsibilities:

• Configure, test, and deploy high-volume mass email distributions and automated email programs.
• Serve as the regional point-of-contact for marketing automation program build requests.
• Manage multiple marketing automation projects under tight deadlines.
• Implement dynamic content, segmentation, triggers, smart lists, and filter logic.
• Collaborate with the Data Engineer to report program performance to key stakeholders.
• Provide first-level support to technical and non-technical users of marketing automation tools.
• Be willing to learn or master other platforms in the Mar-Tech stack.
• Bring high energy and enthusiasm to a rapidly changing environment.

Qualifications:

• Deep knowledge of the fundamentals of email marketing.
• Minimum of 1-2 years of hands-on experience with marketing automation platforms (Marketo preferred).
• Bachelor's degree.
• Collaborative team player eager to jump in and learn.
• Analytical mindset.
• Strong written and communication skills.
• Strong organizational skills, attention to detail, and the ability to prioritize in a changing environment.
• Marketo Certified Associate and/or Marketo Certified Expert credentials - preferred.