Sr Director Global Brand Media Activation
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Job Description
Job Title: Sr Director of Global Media Activation
Location: Needham, MA or New York (City)
What You'll Do:
As we expand our product offerings into new and exciting categories, we are looking for a dynamic and experienced Senior Director of Global Media Activation to join our leadership team and oversee all media strategy and execution for new product releases and core categories.
The Senior Director of Global Media Activation will be responsible for leading the global media strategy and execution across multiple regions, including North America, Latin America, Canada, and EMEA, for all new product releases and core product categories. This executive will play a critical role in driving successful media plans that drive sales, elevate brand presence, increase product awareness, and support the overall business goals. As a strategic leader, the Senior Director will drive best-in-class ROI and collaborate with cross-functional teams including creative, social, PR, planning and external media agencies to deliver world-class media campaigns.
Key Responsibilities:
Global Media Activation
Lead the relationships with our retainment media agencies across the globe
Lead the development and implementation of global media strategies for all new product launches and core product categories across North America, Latin America, Canada, and EMEA regions.
Manage and allocate global media budgets, ensuring optimal resource allocation for new product releases and core category campaigns.
Work with our Analytics and Investment teams to track, analyze, and report on the performance of media campaigns, adjusting strategies and budgets as necessary to meet KPIs and ROI targets.
Innovation & Emerging Media Trends:
Stay ahead of industry trends and emerging media technologies, integrating innovative approaches to enhance product visibility and market penetration.
Lead efforts to experiment with new media platforms, tools, and technologies to drive product awareness in a rapidly evolving media landscape.
Team Leadership & Development:
Lead, mentor, and develop a high-performing global media team, fostering a culture of collaboration, creativity, and results-driven execution.
Build a strong team of media professionals across regions, ensuring continuous growth and knowledge sharing.
Stakeholder Management:
Serve as a key member of the senior leadership team, providing expert media insights and recommendations to drive strategic decision-making.
Present media performance and strategy updates to executives and key stakeholders on a regular basis.
Agency Partnerships:
Manage relationships with global and regional media agencies, ensuring seamless collaboration and execution of media plans.
Negotiate media buys, contracts, and partnerships to drive the best value for the organization.
What You'll Bring:
Highly experienced in media planning and execution, with a strong background in global product launches and category management across an international business.
Proven track record of successfully leading global media strategies across multiple regions, including North America, Latin America, Canada, and EMEA.
Deep knowledge of digital media, traditional media, emerging platforms, and the latest trends in media consumption.
Strong experience in budget management, ROI analysis, and performance metrics.
Exceptional leadership, communication, and team management skills.
Ability to navigate complex, cross-functional environments and build strong partnerships with regional teams, agencies, and internal stakeholders.
Experience in high-growth industries or new product categories is a plus.
Strategic thinker with a data-driven approach to decision-making.