Lead Marketing Associate, Life Insurance Literacy Distribution

How You’ll Contribute:
As the Lead Marketing Associate, Life Insurance Literacy & Distribution, you will drive strategic marketing initiatives that educate and empower independent agents, agency leaders, and policyholders. You will create engaging, educational content that promotes life insurance literacy and highlights its role in wealth protection and generational planning. Collaborating closely with Distribution, Advanced Sales, and Product teams, you will ensure marketing aligns with broader business goals and contribute to agent engagement and business growth.

We’re looking for someone who is passionate about financial education, brings creativity to content development, and has a talent for connecting with diverse audiences through storytelling and thought leadership. 

About Us:
EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary:
The Lead Marketing Associate, Life Insurance Literacy & Distribution, is responsible for shaping, leading, and executing strategic marketing initiatives that drive awareness, education, and engagement within Atlanta Life General Agency’s (ALGA) independent agency network. With a focus on advancing life insurance literacy, this role plays a pivotal part in developing educational marketing content and campaigns that resonate with independent agents, agency leaders, and policyholders.
This associate will create and manage a wide range of marketing materials, designed to promote financial education and highlight the importance of life insurance in wealth protection and generational planning. They will also support efforts to attract and onboard top-tier producers by delivering compelling content and positioning ALGA as a thought leader in the industry.
In addition to content creation, the Lead Marketing Associate will collaborate cross-functionally with Distribution, Advanced Sales, and Product teams to align messaging with broader sales objectives. This individual will serve as a key presenter at conferences and training events, strengthen external partnerships, and use data to optimize campaign performance.

What You'll Do:

• Develops and executes marketing strategies that enhance life insurance literacy among ALGA’s target
  audiences, including independent agents, agency leaders, and policyholders.
• Creates, manages, and optimizes marketing content (e.g., whitepapers, webinars, presentations, videos, and
  social media campaigns) focused on financial education, wealth protection, and the value of life insurance.
• Develops educational content, including interactive workshops, digital campaigns, video series, and thought
  leadership pieces that position ALGA as a trusted authority in financial education
• Supports the development of marketing materials tailored to recruiting and engaging top-tier agencies and
  producers within ALGA’s distribution network.
• Serves as a key presenter at industry conferences, forums, and agency training sessions to promote ALGA’s
  thought leadership in life insurance education.
• Collaborates with Distribution, Advanced Sales, and Product teams to ensure alignment between marketing
  efforts and sales objectives.
• Leads content creation for agent onboarding programs, ensuring that newly appointed agencies have access to
  comprehensive educational materials.
• Partners with external organizations, trade associations, and financial literacy advocates to expand ALGA’s
  reach and impact in underserved communities.
• Tracks, measures and analyzes marketing campaign performance, leveraging data insights to refine strategies
  and optimize engagement.
• Supports the Marketing team and/or other departments on an as needed basis.
• Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment

What You'll Bring: 

Education: 

• High School Diploma Required.
• Bachelor’s degree in marketing, Communications, Finance, Business, or a related field preferred.

Experience:

• Minimum 6 years of marketing experience within financial services, life insurance, or wealth management industries, with a strong focus on education and advisor engagement.
• Experience using marketing automation tools, CRM’s (Sales Force HubSpot) required.
• Experience developing educational financial literacy content preferred.

Knowledge, Skills, and Abilities:

• Strong passion for financial literacy and empowering others.

• Exceptional storytelling and public speaking skills.

• Ability to simplify complex financial topics for diverse audiences.

• Proficiency in content marketing, digital engagement, and social media strategy.

• Strong collaboration, organization, and project management abilities.

• Skilled in developing high-impact educational content and campaigns.

• Familiarity with compliance, sales processes, and agent training in financial services.

• Certifications such as CFP, CLU, ChFC, or LOMA designations are preferred.

Where You’ll Work:

• Location: Atlanta, Georgia
• Work Arrangements: Mostly Off-Site
• Travel Requirements: Frequent travel (more than 20% of the time)

Total Rewards:
In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including: 

• Medical, Dental & Vision coverage:
• 401(k) with Company Match
• Paid time off: Vacation, Sick, Holiday, and more
• Paid Parental Leave for both Mothers and Fathers
• Hybrid/Remote Work Options
• Early Friday Closure

Atlanta Life Insurance Company is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers. 

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