Marketing Specialist- Furnishings

Glen Raven Material Solutions is recruiting for a Furnishings Marketing Specialist. The furnishings marketing specialist will support marketing initiatives to grow the Sunbrella brand and specifically the furnishings business. The role will inform and help activate strategies, analyze performance, support new & existing campaigns and product launches, and enable growth initiatives defined by the marketing annual operating plan. This role will be a key contributor to developing, executing, and at times, leading marketing initiatives tailored for distinct customer audience segments, inclusive of residential manufacturers (B2B), retailers, designers and consumers (B2C), and will play a leading role in marketing efforts for contract and international markets. The ideal candidate is a self-starter, strong collaborator, exceptionally detail oriented, demonstrates a strong dedication to producing high-quality work, and desires to work for a leading brand in a design-oriented home textile industry. This role reports to the Sr. Marketing Manager, Furnishings.

When you join Glen Raven, you play a critical role and your input matters. Everyone who works at this family-owned business has a heart for people, makes a difference and is passionate about our products. We are team-oriented and are “all in” on doing it right. And that means listening to different viewpoints and providing ways for us to grow together and individually. As we weave connections around the world, we become stronger and keep our focus on shared success.  

***This is a hybrid role, with 3 days in the office in Burlington & 2 days working from home***

Responsibilities:

•  Informs and contributes to building furnishings marketing annual operating plan and calendar of activities
•  Supports activation of furnishings marketing plan including developing integrated campaign and promotional materials, such as in-store merchandising signage, displays and POP, training and educational materials, marketing/co-branded materials, sales one-sheeters and sample tool requests
•  Supports tradeshow efforts and customer/activation needs for High Point Market, Interwoven and Casual Market
•  Supports the furnishings media plan and serves as a consult to the furnishings marketing team on consumer/designer and trade media plan allocations
  •  Helps as needed to manage vendor & agency partners to ensure successful execution of furnishings marketing plans
• Monitors performance metrics across marketing activities (i.e. media plan, customer POP adoption, etc.), provides recommendations for improvements and implements adjustments
• In collaboration with Furnishings team, monitors competitive activity and conducts regular competitor analysis to inform strategic recommendations
• Helps develop co-marketing plans for priority customers and supports implementation of marketing plans
•  Guides/participates in regular update meetings with Sales partners to drive effective planning
•  Collaborates with Sales and Design to prepare for priority customer meetings. Works with Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the meeting 

Education and Experience:

• BA in marketing, communications, advertising, business, textiles
• At least 2-5 years of progressive marketing experience, ideally with a textiles, design-focused or fashion brand
• Experience supporting marketing plans and campaigns that serve B2C and/or B2B marketing goals
• Demonstrated experience using robust mix of marketing touchpoints to drive growth
•  Experience in working with cross-functional teams
• Track record of managing timelines for multiple projects at once
• Exceptional interpersonal skills, with proven ability to collaborate across functions within an organization and with external customers
• Excellent oral and written communication skills
• Fluent in English (verbal and written)
• Informal leader who builds relationships and sees initiatives through execution
•  Ability to think creatively, generate options, build consensus, and execute
•  Strong analytic abilities with proven ability to translate data analysis into recommendations
•  Proficient skill-set in Microsoft Office including Excel and PowerPoint
•  High aptitude for both strategic thinking and detail-oriented execution
•  Ability to work independently on assigned projects but proactively asks for coaching when needed

Why Glen Raven:   

At Glen Raven, we embrace the strength that comes from a diverse and inclusive mindset. Joining our team means becoming an integral part of a dedicated group, weaving connections across the globe, and representing trusted textile brands such as Sunbrella®.  Every day, we strive for and welcome diverse perspectives, solutions-driven ideas and innovative opportunities for continued growth throughout the company. We work toward a shared success while lifting each other up on the job and in our communities. Together, we keep the world spinning. Join our team. Connect people and drive innovation beyond the boundaries of Glen Raven.   

 What you can expect from working at Glen Raven.   

 

•  Benefits – Your total well-being is important. In addition to competitive health coverage, short- and long-term disability insurance, vision, dental and plan choices, we also offer telehealth visits or on-site health clinics at many locations. We also have a comprehensive wellness program that includes wellness events, health education, and mental health resources. We offer competitive PTO and holiday schedules to allow for personal time.   
• Future Financial security – No matter where you are in your career, at some point, everyone winds down. We’ll help you make it happen when you’re ready to retire. We offer both a company funded pension and matching 401(k) – our investment in you and your complete future.   
• Perks – From on-site fitness centers or discounted gym memberships to catered associate events, many perks come with the job. We celebrate and reward you for hard work any chance we can.   
• Inclusion – We have teams of problem solvers with diverse voices. Every day, we get after it to innovate and find solutions for a better tomorrow – at home and around the world.  
• Fair pay – Direct compensation that is fair and competitive with the market. Your success is our success.  

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities 

Glen Raven provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@glenraven.com & 336-227-6211.