Sr Manager Marketing

About SCAN

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation's leading not-for-profit Medicare Advantage plans, serving more than 300,000 members in California, Arizona, Nevada, Texas, and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn; Facebook; and Twitter.

The Job

A Senior Manager of Marketing is responsible for overseeing and managing marketing strategies, campaigns, and initiatives to promote a company's products or services. They lead a team of marketing professionals, analyze market trends, develop marketing plans, and collaborate with other departments to achieve business objectives. They also monitor and evaluate marketing performance, identify areas for improvement, and make strategic decisions to drive business growth and success.

You Will

Develop and implement integrated marketing strategies aligned with overall business goals.

Lead planning and execution of multi-channel campaigns, including digital, email, social media, events, and content marketing.

Manage, mentor, and grow a high-performing marketing team. Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts. Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI. Oversee the development of marketing content, collateral, and creative assets. Manage marketing budgets, forecasts, and resource allocation. Identify market opportunities, trends, and customer insights through research and analytics. Maintain consistent brand messaging across all channels and touchpoints. Build and maintain relationships with external agencies, vendors, and partners.

Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts.

Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI.

Oversee the development of marketing content, collateral, and creative assets.

Manage marketing budgets, forecasts, and resource allocation.

Identify market opportunities, trends, and customer insights through research and analytics.

Maintain consistent brand messaging across all channels and touchpoints. Build and maintain relationships with external agencies, vendors, and partners.

Supervises/Manages Others (i.e. hires, performance reviews, corrective action, etc.)

We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.

Actively support the achievement of SCAN's Vision and Goals.

Other duties as assigned.

Your Qualifications

• Bachelor's Degree or equivalent experience preferred.
• 7+ years of marketing experience with at least 2-3 years in a managerial or senior-level role.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership, team management, and interpersonal skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, social media platforms).
• Excellent communication, project management, and analytical skills.
• Ability to thrive in a fast-paced, dynamic environment.
• PC Skills including: Email, Word, Excel, PowerPoint
• Strategic Planning: Ability to develop and articulate long-term marketing strategies aligned with business goals. Leadership & Team Management: Skilled at leading, mentoring, and inspiring marketing teams to perform at a high level. Project Management: Competent in handling multiple projects, timelines, and deliverables simultaneously. Analytical Thinking: Strong data analysis and interpretation skills to measure performance and inform decisions. Communication Skills: Excellent verbal, written, and presentation skills to effectively engage internal and external stakeholders. Creativity: Ability to drive innovative ideas and creative campaigns that capture audience attention. Collaboration: Strong interpersonal skills to work cross-functionally with sales, product, customer success, and other departments. Technical Proficiency: Adept with marketing tools (e.g., Google Analytics, CMS, ad platforms, design software).
• Lead Complex Initiatives: Ability to manage and execute comprehensive marketing campaigns from conception through completion. Adaptability: Ability to thrive in a fast-paced, evolving environment and adjust strategies as needed. Decision-Making: Confident in making data-informed decisions that drive marketing and business objectives. Problem-Solving: Skilled in identifying challenges and developing effective, scalable solutions. Drive ROI: Ability to demonstrate clear links between marketing initiatives and business outcomes. Influence & Persuade: Capable of influencing senior leadership and aligning diverse teams around marketing goals. Customer-Centric Thinking: Ability to keep the customer at the center of all marketing strategies and actions.
• Marketing Principles and Strategy: Deep understanding of branding, positioning, segmentation, marketing funnels, and go-to-market strategy. Digital Marketing: Expertise in SEO/SEM, email marketing, social media, paid advertising, and analytics tools. Market Research & Consumer Behavior: Strong grasp of how to gather and interpret market data and customer insights. Content Strategy: Knowledge of content creation, editorial planning, and messaging alignment across channels. CRM and Marketing Automation: Familiarity with platforms like HubSpot, Salesforce, Marketo, or similar. Budget Management: Knowledge of financial planning, forecasting, and managing marketing spend. Competitive Analysis: Ability to assess competitive landscapes and use insights to shape marketing strategy. Brand Management: Understanding of brand architecture, tone of voice, and visual identity.

What's in it for you?

• Base Pay Range: $106,200.00 to $153,705.00 annually
• Work Mode: Mostly Remote
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO) along with 11 paid holidays per year, 1 floating holiday, birthday off, and 2 volunteer days
• Excellent 401(k) Retirement Saving Plan with employer match
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

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