Vice President Of Marketing: Sales, Promotions, And Sponsorships

Vice President of Marketing: Sales, Promotions, and Sponsorships

Collaborate with a passionate Zoo Crew in San Antonio

Choosing where to grow your career has a major impact on your professional and personal life, so it's equally important you know that the place you choose to work at will support and guide you. With a diversity of passionate people, San Antonio Zoo is a place where you can collaborate with others securing a future for wildlife.

The Impact You'll Make in this Role

As Vice President of Marketing (Sales, Promotions, Sponsorships), you will provide strategic direction and overall management for the development, execution and quantitate analysis of marketing programs, admission and membership sales channels, and sponsorships for the San Antonio Zoological Society.

As the VP of Marketing (Sales, Promotions, and Sponsorships), you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people in San Antonio. Here, you will make an impact by:

• For the purpose of mission enablement, this position is responsible for the development and execution of comprehensive marketing programs that deliver admission and membership revenue, advertising, marketing research and analytics, branding and brand execution across multiple channels and digital platforms.
• Develop, maintain and routinely refresh multi-year strategic marketing plans with a focus on the long-term advancement of the entities of the society (including zoo, Will Smith Zoo School, Kiddie Park, and future endeavors).
• Build highly engaged communities of support (visitors, members, sponsors, community leaders etc.) in order to create programs that will support both the Society's financial performance and its ability to execute mission delivering programs.
• Directly manage staff within the Marketing Department, providing opportunities for the professional development of the team.
• Collaborate closely with other revenue-driving (mission enabling) departments to take accountability for the marketing and financial success of those programs.
• Work collaboratively to plan and execute comprehensive all product pricing strategies and monitor results routinely to determine effectiveness in achieving objectives (financial and behavioral visitation, membership, in-park attractions, etc.).
• Plan and direct comprehensive promotional programs, optimizing channels to drive attendance, revenue, and awareness of the Society's programs and destination.
• Oversee market research activities and investigate relevant local and national trends (industry zoological associations, museums, leisure etc.; consumer; sponsor; etc.) to provide meaningful analysis and data needed for management decision-making. Integrate findings and results into marketing plans and activities as appropriate.
• Evaluate existing, develop and plan new strategic initiatives for high-impact marketing outcomes (brand relevance, awareness, visitation, financial support, etc.).
• Oversee digital and mobile administration. Optimize our website to promote and meet revenue goals.
• Ensure robust, vibrant digital platforms that elevate the Society's conservation efforts and endeavors and engage audiences in the Society's many programs.
• Lead and manage the Marketing staff and operations. Maintain best practices and implement new protocols to ensure internal controls, effectiveness, and efficiency in Marketing. Leverage routine dashboards, analysis, and other communication tools to provide business intelligence and demonstrate results.

SECONDARY FUNCTIONS:

• Strong interpersonal and communication skills, including verbal, written, listening, and presentation skills. Must be articulate and able to represent the organization effectively to both internal and external audiences while demonstrating our culture.
• Effective management and leadership skills. Ability to lead, organize, manage, and motivate staff and allocate resources to achieve desired results.
• Cultural competency - ability to work and interact effectively with a diverse, multicultural audience and staff.

Your Skills and Expertise

To set you up for success in this role from day one, the San Antonio Zoo recommends the following skills/qualifications:

• Ability to work weekends, holidays and occasional after-hour assignments.
• Demonstrated experience developing strategic marketing plans and programs, developing and managing budgets, and producing high-quality deliverables within stated timeframes.
• Excellent communication skills, including writing and public speaking.
• Understand the philosophy of philanthropy and conservation and be able to relate it to others.
• Bachelor's degree in marketing, or other directly relevant field or equivalent combination of training and experience.
• Seven years of marketing leadership experience. Preferably in a high-volume attraction setting.
• Digital marketing proficiency.

The San Antonio Zoo is an equal opportunity employer. San Antonio Zoo will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.