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Specialist Marketing

Goodman ManufacturingWaller, TX

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Job Description

The Marketing Specialist applies attention to detail and organizational skills to be responsible for management of various marketing programs that drive revenue, increase brand equity, and improve internal/external customer engagement. You will be in a visible position and will require direct interaction with peers and leaders across throughout the organization.

May include:

  • Support the marketing and sales teams by providing efficient and detailed work that contributes to the company's annual business and Marketing department goals
  • Ensures company-wide brand consistency as well as dynamic presentation of the Stevens name, logo, imagery/photography, and all related brand assets
  • Develop and implement a process for receiving, tracking and reporting customer feedback - suggest programs to improve brand image based on feedback
  • Serves as a marketing subject matter expert on customer price books and will lead the price book lifecycle strategy and execution
  • Administer and track sales programs (Daikin Comfort Pro, Amana Advantage Specialist, Ductless Design Pro, VRV Design Pro) and their processes including marketing funds, marketing claims, and dealer incentive programs
  • Responsible for monthly programs report out to marketing and sales team
  • Perform maintenance and user administration for company and customer employees on vendor digital platforms such as; Pricebook Digital, PartnerLink, Daikin City, ProSource, etc.
  • Serves as owner of the Stevens Apparel Store
  • Dealer development/sales support including training administration support and onboarding processes
  • Coordinate and execute internal and external travel
  • Responsible for maintaining customer and contact lists
  • Communicate directly with customers and build trusting relationships
  • Manage the organization and procurement of corporate marketing materials, sales literature and promotional materials
  • Support company-wide sales and branch teams with day-to-day marketing needs
  • Assist with promotional events and traditional or digital marketing campaigns
  • Perform additional projects/duties to support ongoing business needs

Nature & Scope:

  • Applies advanced knowledge of job area typically obtained through advanced education and work experience
  • Manages projects and processes while working independently and with limited supervision
  • Coaches and reviews the work of lower-level professionals
  • Problems faced are difficult and sometimes complex; takes a new perspective on existing solutions

Knowledge & Skills:

  • Ability to apply discretion, good judgement & decision-making skills and strong work ethics & integrity on the job
  • Well-organized with a customer-oriented approach
  • Excellent knowledge of MS Office, and Adobe Suite (preferred)
  • Graphic Design experience (preferred)
  • Familiarity with social media (including Facebook, YouTube, LinkedIn and Twitter) and online content
  • Ability to anticipate and solve practical problems and resolve issues
  • Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives
  • Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines
  • Excellent written, verbal and visual communication skills
  • Willingness to learn established department processes and suggest improvements
  • Values are: honesty, integrity, accountability, humility, caring, teamwork, and safety

Competency:

Experience:

  • 1-3 years of experience in sales or marketing role; business-to-business marketing experience preferred

Education/Certification:

  • Bachelor's degree in Marketing, Business, Communications, or equivalent work experience

People Management: No

Physical Requirements / Work Environment:

  • Must be able to perform essential responsibilities with or without reasonable accommodations

Reports To:

  • Manager, Marketing

Qualified Applicants must be legally authorized for employment in the United States. Qualified applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

The Company provides equal employment opportunity to all employees and applicants regardless of a person's race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.

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