Senior Paid Media Manager at Modifly ( A CourtAvenue Company)

CourtAvenueChicago, IL

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Job Description

Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.

Modifly is looking for a creative and analytical full-time Senior Paid Media Manager to join our team in San Diego, CA. With experience and passion for performance marketing and digital marketing strategy, the Paid Media Manager will execute campaign strategies, funnel builds and ongoing optimizations within the ads platforms, manage client budgets, work on account analysis and reporting in order to contribute to strategy. This role will own their own accounts in addition to directly supporting the paid media leadership team. The Paid Media Manager will work with the Modifly account team to formulate strategic action plans for each client. Additionally, this position will have the opportunity to collaborate with the contractor creative team, putting your personal touches on clients ads.

The ideal Senior Paid Media Manager candidate is creatively-minded and performance-driven; a strong collaborator, and an all-around figure-it-out-er. Applicants should have an understanding of paid search and social advertising, e-commerce/DTC/BTB marketing, a creative awareness of the social media advertising field, an understanding of email & SMS marketing and an aptitude for analyzing data and identifying performance trends. Past experience in developing marketing creative (e.g. authoring or overseeing marketing copy or visuals) and working directly with Google Advertising platforms and Facebook Ads Manager is a requirement. Working within Pinterest, LinkedIn, TikTok, Snapchat, Reddit, & Bing is a plus.

Responsibilities

Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals
Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
Improve upon paid search and social media processes and innovation of new strategies and techniques
Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)
Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
Manage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary
Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
Understanding of basic marketing funnel and where each channel plays role
Build and sustain rapport with multiple clients
Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline
Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
Translate technical concepts into actionable, tactical, and strategic action plans
Develop growth of junior team members through delegation, training, and coaching
Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
Be responsible for navigating attribution within partner platforms such as Triplewhale and GA-4
Other applicable or related duties as assigned

Requirements

5-7 years of experience in media buying
Understanding and appreciation for an entrepreneurial environment and the resilience needed in order to be successful
Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses
Build and sustain rapport with multiple clients
Translate technical concepts into actionable, tactical, and strategic action plans
Understanding of basic marketing funnel and where each channel plays role
High level of self accountability to getting their work done and pushing the team to hit all goals
Operate independently in Business Manager and analytical platforms

Additional Information

Hybrid work schedule requiring 2-3 days a week onsite
Medical, Dental, Vision (healthcare kicks in day 1 of employment)
401K w company match
17 Paid Holidays
Flexible PTO

Based on experience and geographic location

At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.‍ We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.‍ Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.