Marketing Manager

GENERAL DESCRIPTION

Experienced and strategic Marketing Manager to lead our marketing efforts and drive brand awareness, lead generation, and customer engagement. This role will plan, execute, and optimize marketing campaigns across multiple channels to support business growth.

ESSENTIAL JOB FUNCTIONS

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Manage and optimize digital marketing efforts, including SEO, SEM, email, and social media.
• Oversee content creation (blogs, newsletters, videos, case studies) to support inbound marketing and lead nurturing.
• Oversee the execution of marketing campaigns from concept to analysis, ensuring alignment with sales initiatives.
• Coordinate trade shows, webinars, and promotional events to increase brand visibility.
• Analyze market trends, customer insights, and campaign performance to inform strategy and decision-making.
• Collaborate with internal teams (sales, product, HR) to ensure consistent messaging and branding.
• Manage marketing budget and track ROI of various marketing initiatives.
• Supervise and mentor members of the marketing team (if applicable).
• Ensure brand consistency across all platforms and materials.
• Other duties as assigned

PHYSICAL REQUIREMENTS

• Job requires the ability to use vision, adjust focus and work on a standard computer screen
• Job may require extended sitting or standing, use of standard office equipment
• Job will require punctual and regular attendance as well as physical presence on-site at the assigned work location

OTHER SKILLS AND ABILITIES

• Strong knowledge of digital marketing tools and analytics platforms.

• Excellent written and verbal communication skills.

• Creative mindset with attention to detail and strong project management skills.

• Ability to analyze data and market trends to drive strategy.

EDUCATION AND EXPERIENCE

• Bachelor's degree in marketing, Business, Communications, or a related field.

• 5+ years of marketing experience, with at least 2 years in a management role.

• Proven success in developing and executing multi-channel marketing strategies.

CERTIFICATION AND LICENSES

Professional certification may be required in some areas.

MUST COMPLETE PI ASSESSMENT IN ORDER TO BE CONSIDERED FOR THE POSITION:

https://assessment.predictiveindex.com/bo/28w/Candidate_Link

WHY SHOULD YOU WORK FOR CRANE?

At Crane, we believe in providing our employees with excellent benefits at a Great Place to Work.

We offer:

• Quarterly Incentive Plan
• 136 hours of Paid Time Off which equals 17 days for the year, that can be used for Sick Time or for Personal Use
• Excellent Medical, Dental and Vision benefits
• Tuition Reimbursement for education related to your job
• Employee Referral Bonuses
• Employee Recognition and Rewards Program
• Paid Volunteer Time to support a cause that is close to your heart and contributes to our communities
• Employee Discounts
• Wellness Incentives that can go up to $100 per year for completing challenges, in addition to a discount on contribution rates

Come join the leader in logistics and take your career in the right direction.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.

This position requires the final candidate to successfully pass an E-Verify Check.

More Information:
http://www.dhs.gov/e-verify

Company benefits are contingent upon meeting eligibility requirements and plan conditions.