Senior Product Marketing Manager, User Acquisition

About SmartNews 

SmartNews is a leading global information and news discovery company dedicated to delivering quality information to the people who need it. Thanks to our unique machine-learning technology and relationships with more than 3,000 global publisher partners, we provide news that matters to millions of users.

Founded in 2012 in Tokyo, SmartNews also has offices in Palo Alto, New York, Beijing, and Singapore.

If you share our vision and are passionate about our mission, we encourage you to apply!

The Team

The Global Product Team is responsible for broadening the global reach of SmartNews.  Primarily, we are focused on the US News market as a means to broaden our footprint and provide more people high-quality news that they find essential.  Presently, we are building a new application called NewsArc. 

Your Role

As our foundational Product Marketing Manager for Acquisition, you will architect and execute the entire growth engine for NewsArc. This is a unique, blended role for a true "full-stack" growth leader who is passionate about bridging product development and marketing. You will own the complete user lifecycle—from attracting new users through innovative acquisition campaigns to optimizing their in-app experience to drive world-class retention and advocacy. Some of your responsibilities include:

• End-to-End Growth Strategy
• User Acquisition & Campaign Management
• Data Analysis & Optimization
• Budget Management
• The Voice of the User
• 3 days a week in office

Requirements

Minimum requirements

• Full Funnel Growth Strategist:
• You are a growth professional with hands-on experience across the funnel, comfortable with both performance marketing channels (Meta Ads, Google Ads etc) and product-led growth tactics.
• User-Obsessed:
• You believe user insights are the foundation of great products. You actively seek out early adopters and power users, talk to them, listen deeply, and turn what you learn into both actionable acquisition strategies and product improvements.
• Doer with Range:
• You are hands-on and comfortable wearing multiple hats—jumping between landing page setup, lifecycle messaging, campaign tweaks, and customer support. You move fast and care about getting things right end-to-end.

Nice to have experiences/skills

• Software engineering experience
• Worked in small, focused teams/companies with responsibility and experience in customer facing work–in other words, someone who has made or been a part of a consumer product.
• Product design experience

Benefits

Benefits available at the SmartNews US Office

• Compensation range: $105,000 to $216,200 base salary, plus bonus and equity
• 401(k) with employer matching
• Up to 100% medical, dental, and vision insurance for you and your family
• Benefit plan with monthly allowances
• Complimentary lunch, snacks, and beverages in the office

Click here or visit our careers site for more info about our benefits.