Principal, Customer Marketing & Education
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Job Description
We're looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers' success stories. You'll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth.
As a Principal, Customer Marketing & Education at Smartly, you´ll be responsible for…
Customer Marketing
Build and scale our customer advocacy engine-case studies, testimonials, awards, and community building.
Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams
Lead programs that drive deeper adoption, renewals, and expansion.
Customer Education
Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
Drive usage and engagement with education platforms (LMS, academy, etc.).
Leverage education analytics to optimize content and improve customer outcomes.
Cross-functional Leadership
Act as a strategic partner to CS, Product, and PMM teams.
Build and manage a small team or network of cross-functional contributors.
Set KPIs across engagement, adoption, satisfaction, and advocacy.
We're definitely looking for you if you have…
7-10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
Proven track record of building customer-facing programs that scale.
Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
Experience with LMS platforms, advocacy tools, and customer marketing technologies.
Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
The ability to work in a hybrid model (3 days a week at the office).
Perks and Benefits...
- Five weeks paid time off (PTO), 11 company-paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- Monthly wellness benefit and learning reimbursement opportunities
- 401K plus matching & equity grants for all new Smartlies
- Volunteer time off days & company donation matching opportunities
- Choice of computer (MAC or PC)
- And so much more…
Smartly is committed to being the best place to work for growth-minded individuals to thrive. Explore more in our Culture Handbook!
Apply Now and Shape Your Future with Smartly!
#LI-JL #LI-HYBRID
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.