Business Development and Marketing Specialist

Purpose:

The Business Development and Marketing Specialist will play a pivotal role in driving business growth by identifying new opportunities, fostering client relationships, and developing targeted marketing strategies to enhance the company’s market presence. This individual will combine their expertise in sales, business development, and marketing to create effective campaigns that promote our glass products and services while increasing brand awareness and revenue generation.

Essential Functions:

Business Development:

• Develop and implement strategic plans to identify and pursue new business opportunities within the glass industry.
• Build and maintain strong relationships with existing and potential clients, including architects, contractors, fabricators, and distributors.
• Conduct engaging and informative presentations and product demonstrations to architects, designers, and specifiers, showcasing how our products meet their technical, aesthetic, and sustainability requirements.
• Conduct market research to identify emerging trends, competitor activity, and customer needs within the glass and construction industries.
• Collaborate with the sales team to drive lead generation and ensure the company’s products and services align with client demands.
• Manage and coordinate AGNA participation at industry trade shows, conferences, and networking events to represent the company and identify new business leads.

Marketing:

• Create and execute marketing strategies to promote glass products and services to target audiences.
• Provide technical content and educational materials to inform clients about the benefits and applications of NSG glass products in various industries, particularly in architectural, residential, solar, and technical applications.
• Plan and run integrated campaigns across platforms such as LinkedIn, Google Ads, YouTube, and industry-specific digital media.
• Develop and manage lead generation programs including gated content, webinars, and digital trade shows.
• Develop and manage marketing campaigns across multiple channels (digital, print, social media, email, etc.) to increase brand visibility and generate leads.
• Collaborate with design and content teams to produce marketing materials, product catalogs, presentations, and digital assets.
• Analyze market data and campaign performance to evaluate effectiveness and adjust strategies as needed.
• Maintain the company’s website and social media profiles, ensuring they reflect the latest product offerings, industry trends, and brand messaging.
• Coordinate with external agencies, photographers, and vendors to ensure high-quality production of promotional materials.
• Optimize web content for search engines (SEO) and manage paid advertising campaigns (SEM) to ensure high visibility on relevant search queries, driving qualified traffic to the website.

Analytics and Optimization:

• Track and report key performance metrics (traffic, engagement, lead quality, conversions).
• Conduct A/B testing, optimize ad spend, and implement improvements based on data-driven insights.
• Monitor competitor digital activity and market positioning.

Other:

• Adherence to NSG/Pilkington Standards of Business Conduct and its Values and Principles
• Other duties as assigned by manager

Top 3 Competencies Needed for Success in the Role:  

• Engages and Inspires Others - Works collaboratively and builds trust to develop enduring working relationships with others
• Customer Focused - Actively seeks to understand internal & external customer circumstances, problems, expectations and needs
• Innovation and Change - Open to change and actively interested in new developments, technology and emerging market trends

Qualifications Required:

• BS/BA in Business, Marketing, Sales or related field or a combination of experience and education
• At least 3-5 years of experience in business development, marketing, or sales, preferably in the glass or construction industries.
• Proven track record of successfully developing and executing marketing campaigns and driving sales growth.
• Expertise in running and optimizing digital marketing campaigns across various channels, with an emphasis on lead generation, content strategy, and data analytics
• Experience in working with external providers for advertising space, marketing materials, sample promotions and other marketing materials
• Familiarity with CRM software, marketing automation tools, and digital marketing platforms.
• Strong understanding of business development strategies and lead generation.
• Excellent written and verbal communication skills, with the ability to engage and persuade a diverse audience.
• Proficient in Microsoft Office Suite, Google Analytics, SEO, and social media marketing platforms.
• Ability to work both independently and as part of a cross-functional team.
• Ability to travel up to 30%

Qualifications Desired:

• Master’s Degree in Business or other relevant field, or relevant certifications
• Previous experience working with architects or the construction trade
• Strong knowledge of glass products and applications (e.g., architectural, residential, decorative, etc.) is a significant advantage.

Salary Range: $100,079 - $137,256

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We offer an excellent compensation and benefits package, which includes 401k, medical, dental, vision, life insurance, company paid holidays, paid vacations, and education assistance.

The Salary Range posted represents Pilkington North America’s good faith and reasonable estimate of the possible compensation at the time of the posting.   Individual pay will vary based on demonstrated job related skills, knowledge, experience, education, etc.

NSG Group/Pilkington is an equal opportunity employer; M/F/D/V encouraged to apply.  Qualified candidates will receive consideration without regard to age, race, color, religion, gender, sexual orientation, disability, or national origin.  Applicants have the option to confidentially self-identify or not self-identify when applying.

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