Director of Marketing (E-Commerce Focused)

Who We Are:  

At Diamond Braces, we believe in improving lives through healthier smiles. Our mission is to provide orthodontic care that is affordable, accessible, and delivered with amazing customer service—the 'AAA Experience.' We’re committed to making every smile count, and we live by our “No Smile Left Behind” philosophy.  

At Diamond Braces, your career growth is our priority. We provide continuous opportunities to learn, advance, and take on new challenges. As part of our team, you’ll have a clear path to success, with the support and resources you need to reach your professional goals while making a meaningful impact on our clients’ lives.   

 

Director of Marketing (E-Commerce Focused) 

Diamond Braces is seeking a full-time Director of Marketing with a strong background in e-commerce, ideally from a high-growth direct-to-consumer (DTC) or retail brand. This individual will be responsible for building and scaling our online marketing efforts, with a focus on Shopify, paid media, content strategy, and conversion optimization. The role offers the opportunity to grow into a CMO position based on performance and strategic impact.

 

Essential Functions: 

E-Commerce & Digital Strategy

• Lead the e-commerce growth strategy through owned and paid channels to drive traffic, conversion, and monetization.

• Oversee the Shopify website to ensure a seamless user experience and maximize sales performance.

• Manage landing pages, site updates, product marketing, and promotions.

Performance Marketing

• Develop and execute advertising strategies across social media and other channels.

• Optimize campaigns for CAC, ROAS, and LTV.

• Implement proper tracking, attribution, and performance dashboards.

Brand & Organic Growth

• Grow brand presence across social platforms through influencer collaborations, creative content, and viral campaigns.

• Collaborate with the creative team on high-impact content that supports acquisition and brand affinity.

Team Management & Leadership

• Lead and mentor a cross-functional marketing team (paid, creative, social, CRM).

• Work cross-departmentally to align goals with sales, operations, and executive leadership.

• Track KPIs and implement continuous improvements.

Technology & Automation

• Oversee the marketing stack, including HubSpot (CRM and workflows), Google Analytics, Shopify, and Typeform.

• Create data-driven lead nurturing and re-engagement campaigns to support growth.

  

Qualifications: 

• Bachelors or better in Marketing or related field.

• 8+ years in e-commerce marketing, with at least 3 years in a leadership capacity.

• Proven track record working with large DTC or retail e-commerce brands.

• Deep experience with CRM, funnel optimization, and marketing analytics.

• Strong leadership, communication, and decision-making skills.

• Highly analytical and ROI-focused, with a strong understanding of marketing KPIs.

• Experience building influencer, affiliate, or ambassador programs.

• Background in managing agency/vendor relationships while maintaining in-house strategy ownership.

• Experience scaling high-volume campaigns and optimizing across full funnels.

  

Benefits:  

• Highly competitive compensation.

• Health, dental, and vision insurance.

• 401(k) retirement plan with company match.

• Paid time off and holidays.

• Discounted orthodontic care for you and your family.
• Loan assistance for dental assistant school and continued education (CE).

• Access to cutting-edge technology and world-class facilities.

• A fun, inclusive, and supportive culture where your career can thrive.

 

Job Type: Full-time    

Pay Rate: Starting at $90,000 annually based on experience, skills, and qualifications. Eligible for a bonus based on performance.

Job Location: Hybrid: 2-3 days per week in-office (tri-state area).

Note: No staffing agencies - direct applicants only.