Marketing Lead
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Job Description
About us
OneCrew is the leading unified platform helping paving contractors estimate accurately, manage crews effectively, and track profitability in real-time. We eliminate the costly mistakes and wasted time that come from juggling multiple disconnected systems—giving contractors a single source of truth to run their entire operation.
Since launching in late 2022, we've built a customer base spanning the US and Canada with proven product-market fit. Our team is led by seasoned operators (CEO: ex-Bain, CTO: ex-Google) and we recently closed our Series A to accelerate growth.
The opportunity: Paving is a $150B+ industry still running on spreadsheets and whiteboards. We have the product. We have customers who love us. Now we need someone to systematize and amplify this success.
We're looking for our first marketing hire to establish OneCrew as the dominant platform in paving software. You'll build marketing from the ground up in a massive, underserved industry where our customers are seeing 40%+ revenue increases and hundreds of hours saved monthly.
About OneCrew
OneCrew is the leading unified platform helping paving contractors estimate accurately, manage crews effectively, and track profitability in real-time. We eliminate the costly mistakes and wasted time that come from juggling multiple disconnected systems—giving contractors a single source of truth to run their entire operation.
Since launching in late 2022, we've built a customer base spanning the US and Canada with proven product-market fit. Our team is led by seasoned operators (CEO: ex-Bain, CTO: ex-Google) and we recently closed our Series A to accelerate growth.
The opportunity: Paving is a $150B+ industry still running on spreadsheets and whiteboards. We have the product. We have customers who love us. Now we need someone to systematize and amplify this success.
What You'll Focus On
Community-Driven Growth
Our customers love us and actively refer new business—your job is to systematize and amplify this. You'll build referral programs, create customer advocacy initiatives, and develop the subcontractor network that drives viral growth.
Content Marketing & SEO
Create educational content that positions OneCrew as the industry authority. You'll develop guides, case studies, and tools that speak directly to skeptical, results-oriented contractors who value practical insights over marketing fluff.
Event Marketing & Industry Presence
Plan and execute trade show presence, customer roundtables, and industry events that establish OneCrew as the go-to solution. You'll work directly with our customer advocates to create authentic showcases of success.
Who You Are
Customer-obsessed: You'll spend significant time talking to contractors, understanding their world, and translating their needs into compelling marketing that resonates authentically.
Builder mindset: You don't need things to be perfect to get started. You're experimental, willing to try new approaches, and quick to pivot when something isn't working.
Startup DNA: You thrive wearing multiple hats in a fast-paced environment where your decisions directly impact company growth.
Results-driven: You measure everything, use data to guide decisions, and can clearly articulate how your work drives revenue.
Requirements
3-5+ years marketing experience in a generalist role, ideally at a high-growth startup or B2B SaaS company
Proven track record building and executing successful content marketing and SEO strategies
Experience with marketing analytics, automation tools, and performance measurement
Strong project management skills with ability to manage multiple initiatives simultaneously
Demonstrated success working closely with customers to develop authentic marketing narratives
Bonus: Experience with referral programs, community building, or industry event marketing
What We Offer
Competitive salary with significant upside potential through generous early-stage equity
Unlimited PTO
Full medical, dental, and vision coverage (100% covered options available)
Office perks: breakfast, weekly lunch, monthly team events
The opportunity to build the marketing function from the ground up at a fast-growing company
Location: San Francisco office (FiDi) with expected 3+ days in-office weekly and occasional travel for industry events.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.