Communications And Marketing Manager, Municipal ID Program (Ncs) - Bcit

THIS IS A NON-CIVIL SERVICE POSITION

Salary Range:

$99,053.00 - $163,237.00 Annually

Starting Pay:

$105,085.00 Annually

Our Benefits

The city offers a comprehensive benefits package which includes medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans. This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: https://humanresources.baltimorecity.gov/hr-divisions/benefits

Get to Know Us

Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work. In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team!

Job Summary:

A Marketing and Communications Manager is a strategic, creative, and results-driven professional with at least six years of experience who will lead the implementation of a citywide marketing strategy for the Municipal Identification (Municipal ID) Program. This role ensures that communications align with the program's goals and effectively engage diverse communities, including individuals from various racial, ethnic, socioeconomic, and linguistic backgrounds. In addition to promoting the Municipal ID as a tool for civic inclusion and accessibility, the Marketing and Communications Manager will play a central role in showcasing the value of the program through partnerships that unlock tangible benefits for residents. These will include discounts at a variety of local businesses, entertainment venues, and sporting events-ensuring that residents not only gain official identification but also deeper access to the cultural and recreational life of Baltimore. The Manager will serve as a liaison between the City of Baltimore, residents, and key partners to enhance program visibility and impact.

Essential Functions:

• Marketing Strategy & Branding: Design and execute a comprehensive marketing strategy to promote the Municipal ID Program, ensuring outreach to youth, individuals experiencing homelessness, LGBTQ+ individuals, immigrants and refugees, returning citizens, and survivors of intimate partner violence.
• Content Development: Create compelling marketing materials, including brochures, flyers, presentations, blog posts, and videos. Utilize storytelling techniques to engage diverse audiences.
• Digital & Community Engagement: Manage social media, email marketing, and community outreach efforts to expand program awareness.
• Brand Identity & Consistency: Ensure consistent messaging across all platforms, maintaining a strong and recognizable brand for the Municipal ID Program.
• Partnership Development: Establish and maintain relationships with local businesses, arts institutions, and sports organizations to create and market a discount benefits program for municipal ID holders, highlighting the cultural, recreational, and economic advantages available to residents.
• Public & Media Relations: Engage with local media, community groups, and advocacy organizations to raise awareness about the program through press outreach and participation in community events.
• Program Coordination & Operations: Organize and promote pop-up/mobile ID card distribution events with internal and external partners. Provide oversight on quality control of card processing activities.
• Other duties as assigned.

Minimum Qualifications:

Education: Bachelor's degree in communications, Marketing, Public Relations, or a related field (master's degree preferred).

and

Experience: Have at least six years of experience in communications and marketing, with a focus on public sector or nonprofit outreach. Experience working with government agencies, municipal programs, or community-based organizations.

Familiarity with the Baltimore community's unique challenges and opportunities. Bilingual (Spanish strongly preferred) and/or multilingual candidates encouraged to apply.

or

Equivalencies: Have an equivalent combination of education and professional experience may be considered in place of the stated degree and experience requirements.

KNOWLEDGE, SKILLS, AND ABIITIES

• Proven experience in communications and marketing, preferably in public-sector initiatives or community-based programs.
• Strong written and verbal communication skills with the ability to tailor messages for diverse audiences.
• Demonstrated ability to develop and execute impactful marketing campaigns.
• Experience fostering collaborative relationships with diverse community groups and businesses.
• Proficiency in using social media management and analytics tools to track and demonstrate progress.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-directed, with the ability to educate and influence others effectively.
• Familiarity with municipal services and community dynamics in Baltimore is highly desirable.
• Availability to work occasional evenings and weekends as needed.

Additional Information

Background Check

Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint must be successfully completed.

Probation

All persons, including current City employees, selected for this position must complete a mandatory six-month probation.

Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression or any other characteristic protected by federal, state or local laws. Applicants requiring accommodations during the hiring process should contact the Department of Human Resources directly. Do not attach your request for accommodation to the application.

BALTIMORE CITY IS AN EQUAL OPPORTUNITY EMPLOYER