Social Media Manager

SALARY: $70 - 75K DOE

OVERVIEW:

The Social Media Manager develops and executes comprehensive social media strategies across multiple platforms to advance organizational awareness, engagement, and mission impact of United Way of Greater Houston.  Through expertise, creates compelling content that showcases programs and outcomes, builds and nurtures online communities, and manages brand presence across United Way digital channels; monitors social media trends and analytics to optimize performance; and directs work of the Social Media Coordinator to ensure consistent, high-quality content delivery.

PRINCIPAL DUTIES & RESPONSIBILITES: 

• Social Media Strategy Development and Content Creation: Develops comprehensive social media strategies aligned with United Way goals and campaigns. Oversees strategic growth plans for affinity group and leadership group social media channels. Creates engaging, mission-driven content including graphics, videos, stories, and interactive posts across platforms including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and YouTube. Plans and maintains content calendars, ensuring consistent brand voice and messaging that resonates with diverse audiences and stakeholder groups.
• Community Management and Engagement: Actively monitors and responds to comments, messages, and mentions across all social platforms. Builds and nurtures online communities by fostering meaningful conversations, addressing inquiries, and connecting supporters with organizational initiatives. Manages crisis communications and sensitive issues that arise on social platforms in coordination with leadership.
• Analytics and Performance Optimization: Tracks and analyzes social media metrics including reach, engagement, conversion rates, and audience growth. Prepares regular reports on performance and ROI for leadership team. Uses data insights to refine content strategies, optimize posting schedules, and improve campaign effectiveness. Stays current with platform algorithm changes and best practices.
• Influencer Marketing and Collaboration: Coordinates with marketing, communications, and program staff to align social media activities with organizational campaigns and initiatives. Manages relationships with social media influencers, external vendors, and content creators. Performs special assignments and other work on an as-needed basis. A willingness to take on additional duties to ensure the success of the team is essential.