
Specialist - Marketing & Communications
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Job Description
Quality Carriers, Inc. (QC®) is a premier transportation solutions company in North America. QC and its subsidiaries provide expertise in bulk liquid chemical, intermodal and dry bulk transportation, logistics management, tractor and trailer repair and maintenance, commercial tank wash services, and more. QC has built a reputation for safety, reliability, honesty, quality, and industry expertise by providing top of the line transportation solutions for industry leading manufacturers.
Job Summary:
The Specialist - Marketing and Communications is a diverse and multi-faceted role that will work with a variety of business units and departments to ensure the success of our marketing and communications efforts across the company.
The Specialist - Marketing and Communications will help streamline our internal and external communications to effectively deliver our message throughout the organization and to the public. The Specialist - Marketing and Communications must possess superb written and verbal communication skills, and have in-depth knowledge of marketing trends and best marketing practices. They must be comfortable creating content for a number of communication channels, including email, social media, videos, and blogs.
Essential Functions:
- Ensure communications are aligned with the company’s goals, strategies, brands and initiatives.
- Produce content for both internal and external communications including, but not limited to, newsletters, press releases, blogs, presentations, event and activity articles, emails, and social media.
- Coordinate content delivery across multiple internal and external communication channels.
- Streamline company internal communications - company updates, events, and important news - through the creation and maintenance of a workflow.
- Directly influence content on our driver portal, company websites, blogs, social media pages, and company intranet to provide clear and concise messaging to our target audiences.
- Contribute copywriting, editing, and proofing of multiple departments’ communications.
- Develop and write copy for marketing, advertising, sales, and promotional materials, with such materials to be delivered via print and digital messaging.
- Support and prepare leadership communications through written, in-person, or video production.
- Create communication campaigns and messages tailored to the targeted audience.
- Create and develop ad campaigns, both organic and paid.
- Work with both company employees and independent contractors to develop content for social media and email communications.
- Monitor social media accounts to ensure negative posts and/or reviews are elevated to the correct department, and responded to as applicable.
- Maintain weekly reports across channels (social media, email campaigns, websites, etc.), analyze data and provide recommendations.
- Stay up to date on industry and marketing communications trends to make recommendations on strategies and practices.
- Other projects as assigned.
Education and Experience:
- Bachelor’s Degree in marketing, communications, English, public relations, or relevant experience
- 2+ years experience in marketing and communications
- Detail Oriented – Expert
- Google Suite and Microsoft Office – Advanced
- Communication – Advanced
- Social media – Advanced
- Graphic design – Beginner
- Experience with communications and social media content management platforms preferred
Supervisory Responsibility: None
Position Type/Expected Hours of Work: This is a full-time, in-office position, and days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. or as otherwise agreed to with the manager. Potential to work remotely from time-to-time as agreed with the manager.
Travel: 10%, potentially more depending on specific projects
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office and computer equipment.
Quality Carriers, Inc. provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.