Digital Marketing Manager
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Job Description
Impact Style Photography is a dynamic and innovative photography brand specializing in high-end editorial, lifestyle, branding, and portrait photography. We believe in storytelling through powerful visuals and delivering a premium, client-focused experience. As we expand our online presence and creative reach, we’re seeking a skilled and creative Digital Marketing Manager to take our marketing strategy to the next level.
Position Summary:
The Digital Marketing Manager is responsible for developing, executing, and optimizing all digital marketing initiatives to drive brand awareness, client engagement, and business growth. This role requires a blend of strategic thinking, creative vision, and hands-on execution across digital platforms.
Key Responsibilities:
• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Manage and grow the brand’s presence on Instagram, Facebook, Pinterest, TikTok, and other relevant platforms
• Plan and run targeted paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Maintain and update the website, ensuring SEO best practices and a strong user experience
• Coordinate email marketing campaigns, newsletters, and client nurture sequences
• Analyze campaign performance and provide monthly reports on KPIs (traffic, engagement, conversions)
• Collaborate with the photography and creative teams to repurpose content for digital channels
• Monitor industry trends and competitor activity to inform strategy
• Engage with the online community, respond to inquiries, and strengthen client relationships
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
- • 3+ years of experience in digital marketing, preferably in creative or service-based industries
- • Proven success managing social media platforms and digital ad campaigns
- • Strong knowledge of SEO, email marketing tools (e.g., Mailchimp, ConvertKit), and Google Analytics
- • Experience with web platforms (e.g., Squarespace, WordPress, or Shopify)
- • Excellent communication, storytelling, and copywriting skills
- • Detail-oriented, organized, and able to manage multiple projects independently
- • Passion for visual storytelling and the creative industry
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Family Leave (Maternity, Paternity)
- Training & Development
- Wellness Resources