Healthcare Marketer (Home healthcare)

Now Hiring: Marketing Manager – Be the Driving Force Behind Our Growth

Senior Helpers of Farmington, MI

Are you a bold thinker with a passion for healthcare and a gift for storytelling? Are you driven to connect people with services that truly make a difference in their lives?

Senior Helpers of Farmington is looking for a dynamic, hands-on Marketing Manager to lead our local growth strategy and take our brand visibility to the next level. As part of a trusted international senior home care organization, we pride ourselves on providing compassionate, personalized care that helps seniors age with dignity — and we’re growing.

This is more than just a marketing job — it's a mission with momentum. We're seeking a marketing-savvy professional who knows how to lead, innovate, and grow market presence in a highly personal, community-centered industry.

What You’ll Do:

• Own local marketing strategy: Develop and execute creative, high-impact marketing campaigns (digital, community, and referral-based) that drive client acquisition and brand awareness

• Lead with vision: Build a positive, forward-thinking culture among the care and office teams through clear communication and shared goals

• Drive operational results: Partner with leadership to align marketing with business development, sales growth, and client satisfaction

• Build relationships: Foster new and existing community partnerships, alliances, and referral networks

• Support recruitment marketing: Ensure our messaging reaches not just clients, but quality caregivers and office staff

• Oversee reporting and insights: Track campaign performance, growth metrics, and ROI — always seeking opportunities to optimize and scale

• Keep us ahead: Monitor market trends and competitor activity to identify growth opportunities and service gaps

What We’re Looking For:

• Proven experience in healthcare marketing, sales, or business development (senior care/home care strongly preferred)

• Entrepreneurial spirit with a hands-on approach to strategy, execution, and improvement

• Strong business acumen and the ability to align marketing with operations and revenue goals

• Exceptional organizational, communication, and leadership skills

• Confident negotiator and influencer who thrives in collaborative environments

• Tech-savvy with proficiency in Microsoft Office and ability to quickly learn new platforms

• Comfortable adapting and leading through change in a fast-paced, people-first environment

Why Senior Helpers of Farmington?

• Great Place to Work® Certified – Our culture is built on respect, trust, and recognition

• Meaningful mission – We help families care for their loved ones with compassion and dignity

• Collaborative team – You’ll work alongside professionals who are passionate about what they do

• Room to grow – Make your mark on a growing local business backed by national support

Ready to lead with purpose?
Apply now and help us reach more families and transform more lives in Farmington and the surrounding communities.

 

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.