Marketing Operations Specialist

Extensiv is a visionary technology leader focused on creating the future of omnichannel fulfillment. Through our unrivaled network of more than 2,000 connected 3PLs and a suite of integrated, cloud-native warehouse, order, and inventory management platforms we allow modern merchants and brands to fulfill demand anywhere with superior flexibility and scale without painful platform migrations.

The Role:

We are looking for a Marketing Operations Specialist (hybrid) to help scale and optimize our marketing engine. This person will be a critical part of the marketing team, owning the processes, platforms, and data that power our demand generation and lifecycle marketing programs. You'll work closely with marketing, sales, and RevOps to build, manage, and analyze campaigns that generate pipeline and accelerate revenue. This role requires proficiency in HubSpot and Salesforce, a keen analytical mindset, and a relentless focus on process improvement and results.

You Will:

• Own and optimize our marketing tech stack, including HubSpot, ensuring seamless integration and data hygiene.
• Build and maintain scalable workflows for lead scoring, routing, campaign attribution, and nurturing.
• Create and manage reports and dashboards to track KPIs, campaign performance, and marketing attribution.
• Support campaign execution, including email programs, form creation, list segmentation, and A/B testing.
• Collaborate with Sales and RevOps to ensure alignment on lead handoff processes, SLA adherence, and closed-loop reporting.
• Audit and improve data quality, including contact and account enrichment, deduplication, and database health monitoring.
• Evaluate and implement new tools to improve marketing efficiency and performance.
• Analyze marketing funnel metrics to identify drop-offs, gaps, and opportunities for improvement.

You Bring:

• 3+ years of experience in marketing operations or demand generation.
• Proven expertise in HubSpot and Salesforce (CRM).
• Strong analytical skills with the ability to turn data into insights and action.
• Working knowledge of marketing attribution models, lead lifecycle management, and campaign performance metrics.
• Experience managing marketing automation workflows, forms, integrations, and reporting.
• Familiarity with tools like ZoomInfo, Outreach, Google Analytics, and BI dashboards (e.g., Looker, Tableau, or similar) a plus.
• Self-starter with strong organizational skills, attention to detail, and a passion for process optimization.
• Excellent communicator and collaborator, especially across marketing, sales, and operations teams.

About Us:

We look for team players and authentic people that strive for excellence and aren't afraid to be themselves while they do it - because that's what special teams are made of. If you're ready to make an impact, take on responsibility, and be a part of our team, then apply to join our team. Our promise is to enable and equip you for long-term success, all while being surrounded by good people looking to do amazing work.

To create the highest-performing team of professionals, Extensiv focuses on building a dynamic, diverse, and inclusive team that represents our customers and greater communities. To increase diversity, Extensiv's recruiting and hiring efforts focus on attracting individuals that are diverse in thought, experience, age, race, ethnicity, gender identity, sexual orientation, religion or belief, nationality, disability, veteran status, and any other protected status.

Teams at Extensiv empower, engage, and hold their peers accountable for nurturing an inclusive environment where every individual has an equal opportunity to advance and be fairly compensated for their work.

Extensiv strives to provide competitive market-informed compensation based on a candidate's knowledge, skills, and experience. Exact compensation may vary based on skills, experience, and location. The targeted compensation range for this position before is $70,000 - $80,000.

Extensiv does not accept unsolicited resumes from recruitment agencies or search firms and is not responsible for any fees related to unsolicited resumes.