instED Marketing Sr. Coordinator

083650 InstED-Utilization Management

 

Position Summary:

Reporting to the VP instED Customer Experience, this entry level individual will be detail-oriented and support our marketing initiatives across various channels, helping to promote awareness through social media platforms, helping to execute campaigns, assist in managing events, and analyze performance metrics. The ideal candidate has a solid foundation and understanding of marketing through social media platforms for maximum exposure, visibility and awareness.

Supervision Exercised:

• No, this position does not have direct reports. 

Essential Duties & Responsibilities:

• Social Media Content Management

Create and publish content across social media channels Schedule campaigns to optimize engagement Craft targeted audiences for paid social media initiatives Monitor social media activity and engage with audience Format and upload content, such as blog posts to appropriate platforms Ensure consistent branding and messaging across all materials Maintain organized digital assets Create new visibility and awareness through social media platforms, targeting key potential new customers (such as payors, ACOs, physicians, etc.) Track competitor digital presence and identify opportunities

• Digital Engagement Support

Develop content for, place and track paid search campaigns Monitor our Google Analytics and report trends and opportunities Work with Customer Engagement and Product team on SEO-related changes to our public website

• Email Marketing

Build email campaigns within marketing automation tools; Schedule deployment according to marketing calendar when necessary Assist with list management and segmentation

• Analytics and Reporting

Compile comprehensive reports from all marketing platforms Track and measure performance metrics for content, digital advertising, paid and organic search, social media and email campaigns Provide insight to improve marketing effectiveness Present data in clear, actionable formats

Working Conditions:

• Standard office conditions

Required Education (must have):

• Associates degree in Marketing or Communications

Desired Education (nice to have):

• Bachelors degree in Marketing or Communications

Required Licensing (must have):

• N/A

Desired Licensing (nice to have):

• N/A

MA Health Enrollment (required if licensed in Massachusetts):

• No, this is not required for the job. 

Required Experience (must have):

• N/A  

Desired Experience (nice to have):

• 1 year experience creating marketing tactics, social media awareness, visibility to product delivery

Required Knowledge, Skills & Abilities (must have):

• Proficient with basic digital marketing tools
• Proficient navigating social media platforms, placing paid campaigns and delivering content
• Proficient in digital media marketing principles  
• Effective written and verbal communication
• Ability to work collaboratively in a team environment as well as productively independently as this is a fully remote position with very limited travel required on-site
• Self-motivated with a proactive approach to problem solving
• Goal oriented

Required Language (must have):

• N/A