Sr. Marketing Technology Enablement Specialist

Overview

Join Esri’s Marketing team and play a key role in driving the success of our global marketing initiatives. In this position, you will help lead efforts to enhance the adoption and utilization of marketing technologies and programs across our distributor network globally, ultimately improving customer experience and marketing effectiveness. By collaborating closely with Esri’s Global Marketing and IST teams, you will help establish best practices, drive consistency, and empower our distributors to leverage the latest marketing tools and strategies.

Responsibilities

• Be an Advisor. Utilize your expertise on Esri’s marketing technology and workflows to advise Esri Distributors. Provide consultative expertise in the use of Adobe Experience Cloud, Marketing Automation, and CRM systems to meet individual distributor goals and broader Esri objectives.
• Communicate and collaborate. Drive successful adoption of marketing technologies across our global distributors by collaborating with Esri’s Global Marketing, Marketing Technology, and IST teams to align on vision, goals and long-term strategies. Leverage the ability to translate technical requirements to various stakeholders.
• Drive results. Develop and execute adoption strategies for Esri Distributors and Marketing teams by creating comprehensive training materials (guides, videos) and leading training sessions on key products, tools, and processes to drive measurable results.
• Manage multiple priorities and deadlines. Manage numerous project deliverables across multiple distributor engagements ensuring timely completion and alignment. Evaluate and analyze project timelines and events in a business context to help achieve team goals.
• Adapt and problem solve. Set Adoption KPIs based on best practices and work with distributors to measure their adoption and enablement progress over time. Develop reports to identify where further support may be needed and provide on-boarding, deep-dive engagements, training, and documentation to increase adoption.
• Be proactive. Leverage Esri’s Change Management process and resources to guide distributors through the transformation from their current state to the desired future state. Handle complex transformations and assists in testing and quality assuring solutions.

Requirements

• 5+ years of experience in user adoption and/or change management within a marketing organization, with a strong understanding of established methodologies (such as ProSci or similar)
• Business acumen to apply technological capabilities to solve a variety of business needs
• Knowledge and use of marketing solutions such as Salesforce, Adobe suite, Pardot, and more
• Exceptional communication skills, both written and verbal
• Self-starter with strong project management acumen
• Ability to travel domestically and internationally 25-35% of the time
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the US
• Bachelor’s in business, marketing, or related field

Recommended Qualifications

• Proficiency in multiple languages with Spanish preferred
• Knowledge and use of Adobe Solutions
• Knowledge and use of Camtasia

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