Director, Paid Social

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet.  Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a Director of Social Media paid) (ClearChoice). 

Position Overview:  

ClearChoice is seeking a visionary Director, Social Media to lead our social media paid strategy and execution across all platforms. This leader will drive reach, engagement, innovation, brand affinity and revenue while ensuring our voice remains authentic and aligned with our mission.  As more and more patients turn to social platforms for healthcare information and research, you will ensure that ClearChoice is ahead of these trends and is established as the most trusted dental destination by building out a robust paid and organic strategy across Meta, YouTube, Reddit and dental specific communities.

Responsibilities

• Define a new approach to Social for ClearChoice leveraging user generated content connected with sampling and consumer passion points. Be open to pioneering a new way of activation.
• Develop and implement this holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, etc.)
• Drive Brand Governance in Social to protect brand reputation while leaning into organic social – and then scale for paid.
• Build a roadmap that combines strategic vision with actionable steps, ensuring Aspen’s social presence drives business impact.
• Collaborate with Media, Marketing, Communications, and Creative teams to ensure cohesive messaging and brand consistency.
• Manage agency relationships and partnerships with influencers and content creators.
• Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness and strategy effectiveness.
• Present reports and insights to senior leadership, making data-driven recommendations.
• Champion a culture of testing and learning to continuously refine strategies and maximize impact.

Requirements

• 10+ years of experience in social media marketing, with at least 5 years in a leadership role.
• Deep experience in leveraging social media to drive customer acquisition and traffic.
• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus.
• Hands on Approach to Social. Daily / Weekly pulse and detail orientation.
• Proven track record of driving social growth for consumer brands, preferably in a DTC environment that is brand and ROI focused
• Expertise in platform-specific strategies for TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms.
• Strong analytical skills with proficiency in social listening and analytics tools (e.g., Sprout Social, Brandwatch, Google Analytics).
• Excellent communication and leadership skills.

•  Salary: Annual pay range:  $150,000 - $175,000, plus bonus/incentives 

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match