Manager, International Marketing

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The International Marketing team leads global strategy and execution for US-based frontline label releases, collaborating closely with artists, their teams and international affiliates to build impactful campaigns and drive global success.

As the Manager, International Marketing: 

What you'll do:

• Project management inclusive of digital, streaming & physical strategy for US-signed artists across Sony Music’s frontline labels.
• Partner with artist management, US label teams, and international markets to build and execute global release plans, launch campaigns, and long-term artist development strategies.
• Collaborate with US/global digital marketing teams to execute tailored international campaigns including first-party data, social content, paid media & influencer activations
• Coordinate, manage & execute all aspects of international promo trips and events, including budgets, travel logistics, work visas, routing, and global media opportunities (interviews, fan experiences, showcases, TV performances etc.).
• Monitor global performance of roster; compiling and analyzing international marketing updates, trends, sales results, and campaign recaps for senior leadership and artist teams.
• Support executive updates and artist presentations by compiling marketing plans, campaign insights, and performance data.
• Stay current on global market trends and cultural nuances inclusive of DSP & social platforms to ensure campaigns resonate internationally.

Who you are:

• Minimum of 5 years of relevant experience in marketing, international promotion, tour marketing, publicity, or related fields within the music industry. International label experience preferred.
• Digitally savvy with a deep understanding of social media platforms, streaming trends, and audience behavior across global markets.
• Strategic thinker with the ability to manage high-level campaigns while executing day-to-day details.
• Strong communicator and collaborator with global teams, artists, and senior executives.
• Highly organized, adaptable, and able to manage multiple priorities in a fast-paced, high-volume environment.
• Comfortable analyzing performance data and digital insights to inform marketing decisions.
• Proficient in Microsoft Office Suite, Mac OS and marketing related platforms.
• Experience working in multicultural environments and collaborating across time zones.
• Willing and able to travel internationally and work flexible hours when needed.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.