Field & Partner Marketing Manager

Duties and Responsibilities:

• Developing and driving the marketing priorities, strategies, goals, objectives, and tactics for key industries and partners in NAM to reach both direct and indirect goals and KPIs - rolls up to the overall American strategy and plan.
• Understanding the local region and customer dynamics across segments including new business, existing customers, large enterprises, SMBs, industries, and influencers
• Identifying the right mix of marketing channels, activities, and programs to support the achievement of monthly and quarterly pipeline goals for both direct and indirect motions.
• Work collaboratively with campaigns, industry marketing, sales and partner managers to develop an integrated campaign approach and strategy, including in field activations, ABM, customer expansion activities, partner joint marketing and user groups - to generate qualified pipeline.
• Lead the execution of the local marketing activity from digital to events and through direct and indirect channels, leveraging the Americas team and global programs.
• Work closely with SDR (Inside Sales) team to ensure marketing performance, lead followup and pipeline build.
• Understand the partner landscape (strategic, reseller, or channel) for leverage in building the business.
• Investigate key associations and other relevant organizations to build brand awareness for Talkdesk in these new markets.
• Forecasting, measuring, and analyzing the impact of the plan and campaigns on sales cycles
• Manage to budget on a quarterly basis.
• Build strong relationships in the field with sales and partner teams and ensure sales, channel and marketing alignment.

Preferred Background

• Experience planning, executing, and optimizing B2B demand generation and enterprise marketing programs and events - for both direct and indirect channels.
• Knowledge of the key industries (FSI, Retail, HLS, Pub Sector or Travel and Hospitality) - a plus.
• Strong at business partnering. You engage with and value partnering closely with cross-functional teams including sales, channel, operations, and the broader marketing organization
• Ability to balance managing the big picture along with tactical, detailed execution
• Strategic problem solver with the ability to diagnose and solve challenges leveraging data and testing
• Excellent communicator in the English language (both written and verbal communication skills)
• High energy, a passionate builder with a strong growth mindset.
• Collaborative team player looking to do the best work of their career!
• Working knowledge of best-in-class martech tools.