Director Of Marketing & E-Commerce

Who We Are

Founded in 1926, the Colonial Williamsburg Foundation is a private, not-for-profit educational, historic, and cultural institution that owns and operates one of the largest and best-known museum complexes in the world. Our mission is "that the future may learn from the past" through preserving and restoring 18th-century Williamsburg, Virginia's colonial capital. We engage, inform, and inspire people to learn about this historic capital, the events that occurred here, and the diverse peoples who helped shape a new nation.

Today, Colonial Williamsburg is the largest living history museum in the U.S. The Historic Area is the 301-acre restored colonial capital with 89 original buildings and 525 buildings reconstructed to how they appeared in the 18th century through extensive archaeological, architectural, and documentary research. The Historic Area is staffed by highly trained, historically dressed interpreters and expert tradespeople who bring the 18th century to life. The Foundation also owns and operates two world-class museums, the DeWitt Wallace Decorative Arts Museum, and the Abby Aldrich Rockefeller Folk Art Museum, The Bob and Marion Wilson Teacher Institute, and a renowned research library, the John D Rockefeller Jr Library.

Additionally, Colonial Williamsburg is home to five world class accommodations at the Williamsburg Inn, Williamsburg Lodge Autograph Collection, the Griffin Hotel, the Williamsburg Woodlands Hotels and Suites and the unique Colonial Houses in the Historical Area. Visitors may also indulge in food and drink at our many on site restaurants and taverns that blend a historically inspired dining experience with today's evolved tastes. Each year over 5 million people visit Williamsburg and another 20 million engage with us digitally.

About the Position

Assist in the development, delivery and implementation of the overall marketing strategy for Colonial Williamsburg Hospitality impacting all revenue channels. A strong focus on room night conversion, conference sales, wedding, golf, spa and lifestyle positioning within marketplace. Delivering credible, tone-setting/revenue driving initiatives, content for Social Media and on-brand experiences through all credible mediums while keeping all stakeholders abreast of deliverables and results. This position reports to the VP, Operations- Hospitality, and responsibilities include meeting budgetary expectations, interdepartmental relationship building, brand management, coordinating design of all sales material, event management, and status reporting.

Essential Functions:

1. Work with VP, Operations- Hospitality and discipline leaders to strategize and execute integrated marketing initiatives that focus on transaction and bottom line profitability.

2. Work directly with Social Media and PR teams to amplify hospitality marketing messages during key need periods while engaging core customers and encouraging bookings.

3. Managing PR vendors to ensure PR plan is executed and results are driven with consistent reporting provided by vendors.

4. Create/schedule pre and post stay marketing messages based on calendar and need periods.

5. Create content to be placed on channels to drive website traffic and conversions

6. Manage, review all collateral in-room, sales items, invites, brochures, online for brand consistency

7. provide guidance and support to drive food and beverage sales

8. Coordinate and attend meetings with business and Foundation stakeholders, providing regular status updates to VP, Operations-Hospitality and CW senior leadership.

9. Collaborate on marketing strategy and implementation with direct lines of business and marketing team.

10. Draft Creative Briefs for the development of creative assets to support marketing campaigns.

11. Proactively manage execution of all media plans.

12. Maintain flowcharts, budgets, estimates, etc.

13. Participate in strategic sessions to advance business goals.

Required Experience & Education:

• Experience that would generally come from an undergraduate degree plus at least three years' experience in a hospitality marketing or advertising- related position

Qualifications:

Required:

• Proactive self-starter who enjoys working as part of a team
• Excellent interpersonal and communication skills
• Creative vision with the ability to verbalize and relay vision to teams
• Exemplary skills with regard to writing, grammar, and use of language
• Displays excellent proofreading skills and ability to present to an audience
• Has the ability to exercise sound judgment, solve problems, and make recommendations based on measurable data and business needs
• Must have strong analytical skills and the ability to make data driven decisions
• Knowledge of media buying and planning
• Understanding of the creative development process
• Working knowledge of PowerPoint, Excel, etc.
• Organizational and detail-oriented skills
• Must also possess a valid Commonwealth of Virginia driver's license and have an acceptable driving record as measured against Colonial Williamsburg's criteria.

Preferred:

• Experience as a manager overseeing channel marketing with a focus on tourism/hospitality.
• Having worked with a PR team and engaged with multiple parties to collaborate on strategy with a resume of proven results.
• Proven multi-tasker proficient in brand management within marketing, public relations, client-based, or advertising agency environment. Hospitality background essential.