Marketing Specialist- Social Media & Content Creation

Odawa Casino Resort

Job Description

Job Title:Marketing Specialist- Social Media & Content Creation

Reports To:Director of Marketing

Department:Marketing

Status:Exempt

Job Code:MDSPC

Pay Grade:MRK7

Creation Date:06/10/2025

Job Summary: The Social Media & Content Creation Marketing Specialist executes social media strategies, content creation, and audience engagement to promote both casinos, hotel, all amenities, events and promotions. The Social Media Marketing Specialist's role involves creativity, communication, analytics, and attention to detail. This role ensures maximum visibility and engagement across all casino/hotel offerings with the main focus on real-time engagement, community building, visual storytelling, and daily content. This position will have access to confidential and proprietary information.

Primary Duties & Responsibilities:

• Greet all guests and Team Members in a friendly, open manner.
• Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.
• Maintain knowledge of all current and upcoming promotions and events at Odawa Casino Resort.
• Under the direction of the Director of Marketing implements the operational budget for social media, monitoring expenditures to maximize return on investment (ROI) ensuring cost effective spending allocation across all channels.
• Coordinates social media contracts through proper channels, ensuring compliance with internal policies.
• Administer and optimize performance across social media platforms by maintaining and updating organizational profiles, ensuring consistent branding, and growing audiences on Facebook, Instagram, Twitter, TikTok, and other emerging channels.
• Collaborate with the Director of Marketing, Digital & Traditional Advertising Specialist, and agency partners to develop, execute, and optimize programmatic and paid media campaigns across display and social platforms-ensuring alignment with brand objectives, target audience insights, and real-time performance data.
• Coordinate and be on site for photo & video shoots.
• Ensure all creative assets, including layouts and mechanicals, adhere to Odawa Casino's graphic standards, are proofread for accuracy, and maintain consistent branding across all social media and marketing channels.
• Under the direction of the Director of Marketing, write engaging captions, craft compelling stories and design visually appealing graphics (shooting photos/videos, Live content, GIFs and reels).
• Research trends, identify target audience and analyze competitors to inform content creation and determine the best platforms and times to post content.
• Uses various platforms to enhance Odawa Casino's online presence and engage with its audience.
• Monitor and respond to community engagement (comments, messages, tags).
• Under the direction of the Director of Marketing create & maintain a social media content calendar ensuring posts are scheduled strategically across various platforms to maximize engagement.
• Utilize AI-driven personalization, tailoring posts and content based on guest analytics, AI insights, player behavior and CRM data.
• Attend property events on various shifts to create live or quick-turn content.
• Ensure all marketing and advertising activities across digital and traditional platforms comply with gaming regulations, responsible gaming messaging, and data privacy laws; stay current on industry trends and regulatory changes to maintain full compliance.
• Conduct A/B testing for ad copy, images, and offers to maximize engagement and effectiveness.
• Ensure posts are appropriate, respectful and align with Odawa Casino's guidelines.
• Differentiate the brand in a competitive gambling market through compelling storytelling and unique value propositions.
• Monitor and analyze social media and advertising metrics such as engagement, reach, and website traffic to evaluate campaign effectiveness; implement data-driven strategies and recommend adjustments to improve performance and maximize ROI.
• Analyze market trends, competitor strategies, and consumer behaviors to refine social media initiatives.
• Work closely with internal departments and external agencies to develop and execute engaging creative video content and high-impact messaging for multi-platform marketing ad campaigns.
• Attend all meetings & complete all training as required.

System Access: Microsoft Office Suite, Internet, and BrightSign

Upholds Odawa Casino Mission statement in all aspects of position:

Mission:

We create excitement and memories.

Values:

We create a culture that provides:

• A fun, rewarding, safe, and consistent environment for our Team Members.
• A warm reception, welcoming environment, and friendly atmosphere.
• An optimal entertainment experience through exceptional service.
• Support for the Waganakising Odawak values through Wisdom, Love, Respect, Bravery, Honesty, Humility, and Truth.
• A contribution and connection to the community.

Minimum Qualifications:

• Must have a high school diploma or equivalent.
• A minimum of three (3) years related, successful experience in social media in a professional capacity.
• Online portfolio or social media work samples are required.
• Demonstrated ability to develop and execute successful social media marketing campaigns.
• Demonstrated experience with social media analytics tools with strong data interpretation skills.
• Demonstrated understanding of SEO best practices.
• The ability to manage multiple social media accounts effectively.
• Must possess a strong understanding of social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Must possess strong analytical skills including web traffic metrics & audience research.
• Must possess strong written and verbal communication skills.
• Must demonstrate strong creativity skills from designing visually appealing posts to writing attention-grabbing captions.
• Self-starter with high attention to detail and organizational skills.
• Strong understanding of customer behavior and marketing principles.
• Ability to work in a fast-paced, dynamic environment.
• Ability to work cohesively with all departments.
• Preferred experience in the gaming or hospitality industry.
• Preferred understanding of casino players' demographics and behavior.
• Preferred knowledge of casino marketing strategies and loyalty programs.
• Preferred familiarity with gaming regulations and compliance.
• Preferred familiarity with AI-powered content creation and automation tools.
• Must be flexible with shifts and days off.
• Must be able to obtain a gaming license in accordance with the regulations established by the LTBB Gaming Regulatory Commission and be able to serve in the position under any other applicable law.

Preference: Applies to Native Americans in accordance with applicable tribal law.