Sales and Marketing Administrator

About us

Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009.

Since then, we introduced the first activity and sleep tracking analog watch, and the first Bluetooth enabled, portable blood pressure monitor. Our products enable ordinary people to effortlessly keep track of their activity, sleep, weight, heart health, and more. Our award-winning ecosystem also includes an advanced sleep-tracking mat, and medically accurate devices for precise and effortless blood pressure and body temperature monitoring.

As part of our preventative health strategy, we’ve developed new devices which enable our users to detect undiagnosed chronic conditions, such as atrial fibrillation and breathing disturbances.

In North America, we partner with Amazon, Apple, Best Buy, and other retailers. Our products are also used in diabetes prevention programs, remote patient monitoring initiatives, and university-led clinical studies, and our free application, Health Mate, has millions of active users around the globe.

Withings, a leader in Connected Health devices, is seeking an intermediate-level Sales and Marketing Administrator to join our US Sales and Marketing team in our Boston office.

As a key member of our Sales and Marketing team, you will report to the US Director of sales and marketing and actively participate in all departmental activities to drive our retail business forward.

You will gain firsthand experience in how Withings brings innovative products to market, become a key stakeholder in the US customer's shopper journey, and develop expertise in online and offline marketing tactics to reach our target audience. You will work closely with internal and external teams to support Withings' retail presence and new product launches.

This unique role involves collaborating with both our French counterparts and directly with retailers and external vendors. This is a hybrid role (3 days in office) based in our downtown Boston office. When not in the office, you may work remotely, travel, or conduct in-store audits.

Job Activities:

• Collaborate with cross-functional teams—product, studio, and brand—to optimize product positioning for the US market.
• Participate in the Go-To-Market process for new product launches.
• Benchmark competitors and provide recommendations to the sales team.
• Manage in-channel marketing projects for various retail accounts.
• Present and understand the US Withings customer's shopper journey.
• Conduct competitive analysis for new product and account launches.
• Monitor market trends to identify new marketing opportunities.
• Analyze store visits to provide retail intelligence.
• Actively participate in sales and marketing events.

Requirements

Sales Administration Responsibilities:

• Identify opportunities with existing partners and cultivate new partnerships to expand Withings' retail and distribution networks.
• Develop account strategies aligned with the overall online and offline channel strategy.
• Collaborate with retail partners to manage optimal inventory levels to drive sell-in and sell-through.
• Develop business plans detailing unit volume, revenue, market share, and product mix.
• Deliver regular and accurate reporting on strategic progress and forecasting to internal and external stakeholders.
• Work with marketing and product teams to develop regional launch strategies and individual channel programs to increase shelf space and drive sales.
• Partner with retail accounts to identify channel marketing opportunities to enhance market penetration and sales activities.
• Onboard new retail partners in collaboration with the operations team to ensure all requirements are met.
• Provide new retail partners with marketing materials, product setup sheets, and necessary onboarding documentation.
• Travel to trade shows and retail partner events throughout the year.
• Reconcile promotional campaigns with key retailers and maintain accurate accounting of promotional funding.
• Maintain the US retail promotional calendar across multiple retail accounts.
• Conduct account auditing.

Sales Marketing Responsibilities:

• Conduct competitive analysis to support new product/account launches and monitor market trends to identify opportunities to strengthen our competitive advantage.
• Ensure effective implementation of channel marketing projects for various retail accounts, focusing on profitability and brand awareness.
• Develop the merchandising strategy (displays) and oversee the creation of sales support tools (catalogs, signage) to enhance the point-of-sale experience.
• Organize the calendar of in-store events and associated training plans. Manage online product listings to enhance the quality of page content.
• Design marketing plans in partnership with retail accounts, including digital media planning, newsletters, email, search, and acquisition campaigns.
• Coordinate training and support plans for the sales team to define business priorities (marketing arguments, data, promotional plans, training) and drive new business opportunities.

Required Skills:

• 2-3 years of experience in sales or marketing (retail experience preferred).
• Strong desire to work in a fast-paced sales and marketing environment.
• Passion for working with an innovative leader in connected health.
• Solid understanding of communication and marketing tactics, particularly online and retail.
• Strong reasoning and analytical skills, with the ability to think and work strategically.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Keen interest in connected devices, health, and well-being, and a desire to work in a startup environment.
• Proactive and able to take initiative.
• Willingness to travel to sales and marketing team events.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Fitness Club Reimbursement
• Healthcare & Dependent Care FSA
• Commuter FSA
• Bike-to-work benefit

Equal Opportunity at Withings

At Withings, we know that diversity, equity and inclusivity are paramount to fostering innovation. We rely on the unique skill sets, life experiences and perspectives of each team member to accomplish our mission—creating technology that people love, to make better health part of everyday life.

Accommodations

If there is anything we can do to accommodate you to participate fully in the recruitment or interview process, please let us know by reaching at to US-HR@withings.com