Senior Director Of Marketing- Global Disease Awareness Campaigns

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Senior Director of Marketing- International Disease Awareness Campaigns

Position Overview

Lilly is a Medicine Company committed to continuously get better and put Health above all, in order to help people live longer and healthier lives.

The Global Brand Activation team oversees all Corporate Brand Marketing efforts, media and sports and influencers marketing and crafts mass media and targeted campaigns centered around patients' needs and insights.

Lilly is staffing for a Senior Director of Marketing- International Disease Awareness Campaigns who will be responsible for the campaign development, strategy, production, execution and measurement of Disease Awareness Campaigns for International markets.

Key responsibilities will include:

• Leading a team of marketing associates that will be responsible for the implementation of consumer disease awareness campaigns across multiple Regions, affiliates and through multiple language adaptions and transactions.
• Working with Global brand teams to receive from them the overall brand strategy, identify any gap in consumer awareness and then use those insights to develop a brief for the agency for the Global Disease Awareness Campaign.
• Oversee the creative process and preparation of creative assets for Sr. Leadership review.
• Participate in all parts of the creative process and lead ensure timelines and goals are met.
• Stakeholder management and organize and lead the communication with lead affiliates to ensure they are informed and aligned throughout the process.
• Measurement and optimization of the Campaigns

An ideal candidate has prior experience in campaign development and execution and proven prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully build a consumer campaigns. This position will work closely with our Partnerships and activation Team, especially as it relates to talent management and influencers selection.

Responsibilities:

Leadership: Provide team with strategic leadership and vision, along with appropriate training, development, and coaching Creative Development: Work with external creative agency to create and deliver a comprehensive multi-stakeholder campaign strategy and execution. Transformation: Support transformation change management by leading enterprise workstreams that drive consumer behavior. Collaboration: Work closely with external agency/partnership partners and internal cross functional partners including Media, Social Media, Privacy, Legal and Regulatory, to deliver campaign assets in a compliant manner. Need to have ability to work within and lead within an IAT agency model. Asset Management: Partner closely with teams on campaign development and deliverables keeping track of campaign assets and associated activation elements. Media Activation: Partner with media team and utilize data to drive brand media activation related campaigns, inclusive but not limited to planning and measurement in collaboration with the media team. A key responsibility of the Senior Director of Marketing is also to optimize work post-launch, based on in-market performance. Data Driven: Partner closely with Advanced Analytics and Market Research teams on frameworks, metrics, learning agendas, and the operationalizing deliverables across partnership marketing. Agency Management: Manage media agency relationships. Establish expectations (two-way) for client - agency partnership. Establish relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation. Risk Management: Ensure compliance with marketing guidelines, policies, and procedures. Maintain good practices across Privacy, IT, Analytics, Legal and Regulatory. Financial Management: Instill flawless fundamentals into budget management across team. Responsible for finishing the year withing budget.

Basic Qualifications

• Bachelor's degree
• Senior, professional with 10+ years' experience in marketing and campaign development and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media.
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Preferred Qualifications

• Requires broad expertise in mass marketing and multiple media channels, with proven in-market results from past campaigns.
• Pharma experience not needed but is a plus
• Must be highly collaborative in nature and understand how to get things done within a complex, layered organization
• Able to inspire a team and develop strong marketers. Team player that understands broader vision and can drive to action while keeping the team engaged and motivated.
• Demonstrated strategic thinking, analytical, and problem-solving skills
• Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills.
• Must have a consistent record in influencing levels above them and outside of their functional area and a service attitude
• Must be comfortable with change and ambiguity and ability to resolve problems
• Record of successfully leading cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, rapidly changing environment
• Inclusive leader with proven ability to respect and work effectively with a diverse team.
• Strong verbal and written communications skills with high attention to detail
• Strong problem-solving skills

Other

• Position based in Indianapolis. Relocation package provided. Up to 25% travel

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is

$150,000 - $220,000

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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