Sr. Retail Product Marketing Manager

About the role

As Senior Manager, Retail Product Marketing, you will play a pivotal role in the growth of our critical consumer investing and savings business. Your position is a blend of strategic thinking, creative storytelling, deep customer and market insight, and constant and effective collaboration to achieve our business goals. You'll develop and execute go-to-market strategies for new and existing products across the entire retail feature set, and craft a clear and differentiated messaging strategy that resonates with our target audience. Most importantly, you'll serve as the connector across all of our internal teams, including product, growth and customer marketing, creative, investing and many others, helping to bridge the gap between Betterment and the market. Through your leadership, you'll help to increase awareness, adoption, and engagement of our customer base -- and increase revenue through new customer acquisition, retention, increased net deposits, cross-sell, upsell, and more.

This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment's total compensation package for employees.

• New York City: $135,000 - $155,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.

A day in the life

• Define our product-market fit, highlighting both how Betterment resonates with our target and tenured customer's needs and pain points in a differentiated way. Iterate on our product marketing strategy, including positioning, messaging and value propositions for our retail suite of products and features.
• Know our category: monitor industry trends and competitive activity and provide insights that guide our positioning and go-to-market strategies.
• Collaborate with our Strategic Insights team to turn insights into action, as well as identify needs for additional market research.
• Collaborate with Product and Investing teams to influence the product roadmap, drive impactful product launches, and generate more value out of our existing feature set.
• Identify and pursue opportunities for awards and more robust claims and testimonials to be used across marketing channels and within our user experience
• Generate ideas for acquisition, cross-sell, and revenue optimization, leveraging customer behavior, category insights, and market trends
• Own the website experience alongside Web Operations and Creative, ensuring our story is clear, organized, and relevant
• Regularly collaborate with our first-class team of marketers, including Acquisition, CRM, and Creative designers, writers, and content creators to help bring ideas to life in a compelling and consistent way, across channels
• Define, test, measure: regularly evaluate and iterate on marketing programs with an eye towards achieving intended user behavior and alignment to revenue objectives

What we're looking for

• 8+ years of experience in product marketing or brand marketing, ideally within direct-to-consumer brands, finance, or technology
• Proven track record of success driving product marketing and go-to-market strategies for consumer technology or financial services brands
• Knowledge of and a passion for the financial services industry
• Analytical mindset with the ability to interpret data, draw insights, and identify new opportunities
• A Strategist, Idea Generator, Leader, and a Doer
• A natural collaborator who is able to build strong relationships cross-functionally, advocate for resources, and get things done
• Strong project management skills: plan, execute, and monitor initiatives effectively
• Creative problem-solving abilities and a passion for innovation and continuous improvement
• Someone who can ask the hard questions and lead the way to find answers