Social Media Program Manager

GENERAL PURPOSE OF THE JOB:

The Social Media Program Manager leads the strategic planning, execution, and optimization of our social media initiatives. The incumbent also works collaboratively across departments to ensure social media strategies are fully aligned with overarching business objectives and maintain a consistent, credible, and compelling brand voice across all platforms. Success in this position requires strong relationship-building skills, the ability to foster strategic partnerships with key stakeholders, and the capacity to serve as a trusted advisor within the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Designs and implements a comprehensive social media strategy that addresses organizational needs, business objectives, and enhances brand reputation.
• Identifies emerging trends, tools, and technologies to keep the company at the forefront of digital engagement.
• Measures the effectiveness of social media initiatives through feedback, surveys, and performance metrics.
• Oversees the enterprise-wide content calendar, campaign planning, and execution across social media platforms (LinkedIn, Facebook, etc.).
• Manages agency partners and internal contributors to ensure timely and high-quality content delivery.
• Coordinates with compliance and legal teams to ensure all content meets regulatory standards.
• Monitors, analyzes, and reports on performance metrics to inform strategy and improve ROI.
• Conducts competitive benchmarking and audience analysis to refine targeting and messaging.
• Use insights to test, iterate, and optimize campaigns for engagement and conversion.
• Stay current with industry best practices in social media.
• Partners with internal stakeholders (e.g., product, integrated marketing and human resources) to amplify key initiatives.
• Serves as a subject matter expert on social media strategy and trends within the organization.
• Supports crisis communication and reputation management efforts as needed.
• Coach and train social media delegates across the organization on event best practices for social media.
• Performs other related work as assigned.

SUPERVISORY RESPONSIBILITIES:

Direct Reports: NA

General Description of Indirect Reports (2 and 3-downs): 0

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree in Marketing, Communications, Business, or related field; and 10+ years of experience in social media strategy and program management
• Experience with paid social media campaigns and associated budget management.
• Proven experience in designing and delivering successful social media strategies.

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:

Social media marketing, Digital strategy, or associated platforms a plus

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong analytical skills and experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Excellent communication, project management, and presentation skills.
• Ability to build relationships and collaborate with various stakeholders at all levels.
• Self-motivated with a strong desire to learn and grow.
• Analytical mindset with the ability to assess data and derive actionable results.
• Adaptable and open to feedback, with a focus on continuous improvement.
• Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.
• Familiarity with SEO, content marketing, and digital advertising.

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This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.

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