Social Media Lead

Blue Nile is looking for a Social Media Lead to join its social media marketing team. This role will be responsible for developing and implementing comprehensive social media strategies to enhance brand awareness, drive engagement, and increase sales. You will oversee all aspects of our social media presence across Instagram, TikTok, YouTube, Snapchat and other relevant platforms. You will work closely with cross-functional teams to ensure alignment with marketing objectives and overall business goals. This dynamic role reports to the Director of Social Media & Influencer Marketing.

***Please note: This application will request that you provide links to your creative portfolio***

Responsibilities

• Lead the development and execution of innovative social media strategies to grow our online community, increase brand visibility, and drive traffic to our site.
• Create compelling and engaging content tailored to each social media platform, including posts, videos, imagery, and other multimedia assets.
• Foster meaningful interactions with our audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Content Posting & Scheduling: Manage the posting and scheduling of content across social media channels (Instagram, TikTok, Facebook, YouTube, etc.), ensuring consistency and alignment with the marketing calendar.
• Social Media Management: Oversee the day-to-day management of social media accounts, ensuring a consistent brand voice and presence across all platforms
• Plan and execute social media campaigns, promotions, and partnerships to support product launches, sales events, and other marketing initiatives.
• Monitor and analyze key metrics to track the performance of social media campaigns and initiatives. Provide regular reports and insights to stakeholders, identifying opportunities for optimization and improvement.
• Stay informed about the latest trends, best practices, and emerging technologies in social media marketing. Continuously explore new tools and tactics to enhance our social media presence and effectiveness.
• Collaborate closely with internal teams, including content, design, and customer service, to ensure cohesive messaging and alignment across all channels.

Requirements

• Minimum of 3 years of experience in social media marketing, preferably in the ecommerce industry.

• Bachelor's degree in Marketing, Communications, or related field.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for design and visual aesthetics.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Experience with social media management tools and analytics platforms.
• Passion for ecommerce and staying ahead of digital marketing trends.

Benefits

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  

Annual base pay: $75,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.

Additional Information: Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1