Marketing Manager - Charlotte

Summary:

We are seeking a passionate and experienced Marketing Manager to join our growing team. In this role, you will play a key part in developing and executing innovative marketing strategies that drive qualified traffic and support occupancy goals across our portfolio of apartment communities. You will collaborate closely with the Director of Marketing and Strategy, regional and property managers, and external partners to achieve our marketing objectives. If you are a creative thinker with a strong understanding of residential marketing and a passion for the real estate industry, we encourage you to apply!

ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

• Assist in the development of marketing programs designed to generate traffic for a portfolio of apartment communities
• Partner with regional and property managers to implement strategic and creative marketing plans tailored to each community and its target audience
• Provide additional and in-depth marketing support to under-performing communities
• Develop marketing budgets at the corporate and property level
• Research the market and stay aware of current market trends
• Monitor and report on effectiveness of marketing and advertising strategies
• Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, reports and training materials
• Assist in the creation, execution and on-going training of corporate marketing programs
• Working closely with design agencies, advertising partners and other marketing vendors
• Attend and participates in making presentations to prospective owners/clients to secure management agreements
• Lead communication with clients and owners to discuss short- and long-term marketing plans
• Oversee with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and more
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Ensure accuracy, consistency and quality of all marketing initiatives
• Knowledge of rental housing operations and real estate-related marketing concepts and terms to read, interpret, and apply market information to understand its impact on the company's public image and reputation is preferred.
• Demonstrates skills in using the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such as e-mail, Craigslist, Facebook, Twitter, YouTube, and other social media and advertising software.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in a marketing role, preferably within the real estate or property management industry (flexible for the right candidate).
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience with Google Analytics, Google Ads, and other marketing analytics tools.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Travel:

• Up to 25% travel may be required, depending on the location of assigned properties.

Physical Demands

• While performing the duties of this job, the employee is regularly required to sit, stand, walk, and use hands to finger, handle, or feel.
• The employee is occasionally required to reach with hands and arms and may need to lift and/or move up to 25 pounds.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description is not all-inclusive and other duties may be assigned.