Senior Product Marketing Specialist
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Job Description
The Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.
Essential Duties and responsibilities
Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.
Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.
Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
This is a Hybrid role requiring 2 days a week in a Wolters Kluwer office location
Job Qualifications
Education: Bachelor's degree from an accredited four-year college or university in relevant field or equivalent
Experience: Five or more years of demonstrated success in product marketing
Other Knowledge, Skills, Abilities or Certifications:
Required:
Experience working with sales, account management and customer success functions
Strong understanding of SaaS products and their application in business
Experience in marketing enterprise software solutions
Ability to translate complex topics into simple, clear, and intuitive language
Team player able to work within a matrixed organizational structure
Experience in creating marketing collateral & sales enablement tools
Preferred:
Experience in healthcare technology or similar setting a plus
Travel requirements
Up to 10% travel required as necessary, mostly to internal meetings
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750