Growth Marketing Manager
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Job Description
Why Mintlify?
We're on a mission to empower builders.
Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 10,000+ companies, including Anthropic, Cursor, Windsurf, Scale AI, X, and over 20% of the last YC batch.
Small team, huge impact: We’re only 28 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.
Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.
We grew in value faster than headcount and we’re looking to align the two quickly.
This is a high-agency role for a growth-minded marketer who thrives on experimentation, moves fast with structure, and obsesses over ROI.
You’ll lead our paid acquisition efforts—but you won’t stop there. We’re looking for someone who’s excited to think more broadly and creatively about growth, including underutilized organic, community, and partnership channels.
You’ll work closely with our Head of Marketing to find scalable, high-ROI ways to attract and convert high-value leads.
What you'll do
Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc
Design and run experiments to identify the best channels, messages, and formats to attract our ideal customer profiles
Drive pipeline growth through creative campaigns, including but not limited to paid ads
Define and monitor key metrics (e.g. CAC, ROAS, lead quality, pipeline contribution), and adjust strategy based on performance
Collaborate with design and content to repurpose creative assets and test performance-focused variations
Scope lightweight attribution and reporting needs
What you’ll bring
3+ years of experience in B2B growth or demand gen roles, with strong exposure to paid channels
Fluency with paid platforms (Google Ads, LinkedIn), plus comfort with tools like Salesforce, Looker Studio, or HubSpot
A test-and-learn mindset—you move quickly, but always with a clear hypothesis and a way to measure impact
Deep understanding of performance levers like CAC, ROAS, and pipeline contribution, and how to evaluate channels through that lens
Experience in early-stage, PLG environments
Bonus points
Experience exploring new growth surfaces (e.g. co-marketing, outbound content, ecosystem partnerships, niche communities)
Has marketed to developers or technical audiences
Company Benefits:
Competitive compensation and equity | Free Waymos
20 days paid time off every year | Health, dental, vision
401k or RRSP | Free lunch and dinners
$420/mo. wellness stipend | Annual team offsite
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.