Communications Specialist

Higginbotham, a privately held, independent insurance and financial services firm that ranks within the top 20 nationwide, has an immediate opening for a Communications Specialist in our Fort Worth, TX office.

We are looking for a creative and results-driven Marketing and Communications Specialist to lead the development of strategic content and campaigns across multiple platforms. This role is responsible for enhancing brand visibility, managing internal and external communications, and supporting key initiatives through targeted messaging. The ideal candidate is a strong storyteller with excellent project management skills and a passion for connecting with diverse audiences.

Key Responsibilities:

• Determine and craft clear, concise and impactful messaging tailored to specific audiences, including advertisements, website content, newsletters, email campaigns, sales contests, employee communications and white papers.
• Research industry trends and stakeholders to inform communication strategies and ensure alignment with market landscape and company narrative.
• Help coordinate media relations activities, including press release creation and media inquiry responses with PR team.
• Support new partner onboarding with co-branded content, creating communication tools, proactively addressing concerns and celebrating milestones throughout the process.
• Track key metrics to monitor and measure the effectiveness of communication campaigns (internal and external), making recommendations to adjust accordingly.
• Generate ideas to build relationships, influence positive outcomes and manage multiple communication projects simultaneously, prioritizing tasks and resources efficiently.
• Collaborate with creative/design and project management teams.

Core Competencies:

• Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
• Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
• Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
• Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
• Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
• Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
• Dependability: Acknowledgment of the importance of being present and punctual.
• Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
• Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
• Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment

Qualifications of an ideal candidate:

• Minimum of 5+ years of experience in communications or related fields
• Excellent writing and editing skills, with proven ability to craft compelling, actionable messages for internal and external audiences 
• Create strategic content for demand generation across email and digital channels.
• Understanding of digital media and social platforms
• Ability to span from strategic planning through tactical execution.
• Ability to take initiative, learn new skills and information quickly, and work efficiently and effectively in a fast-paced environment.
• Adaptable to changing ideas, expectations, trends, strategies and processes as company/department goals and needs evolve.
• Highly organized with strong attention to detail; ability to manage multiple priorities and deliverables independently and in team environment.
• Demonstrated analysis and reporting capabilities
• Familiarity with the latest communication trends, tools and best practices.
• Strong interpersonal skills
• Proficient with Microsoft Office Suite
• Willingness to embrace new opportunities and challenges

Physical Requirements:

• Ability to lift 25 pounds
• Repeated use of sight to read documents and computer screens
• Repeated use of hearing and speech to communicate on telephone and in person
• Repetitive hand movements, such as keyboarding, writing, 10-key
• Walking, bending, sitting, reaching and stretching in all directions