Executive Director, Talent Social Marketing

Sony Pictures Entertainment is seeking a highly strategic, relationship-driven Executive Director of Talent Social Marketing to join our Global Digital Marketing team. This individual will work across our full slate of theatrical releases and report directly to the Vice President of Social Media Marketing. The Executive Director of Talent Social will play a pivotal role in shaping and executing innovative, talent-led social media campaigns that amplify our films across global digital and social media platforms. This role serves as the primary liaison for talent and their representatives-including agents, managers, and publicists-throughout the full lifecycle of a film: from announcement and production, through marketing, theatrical release, and home entertainment.

This person will act as a creative partner for talent by offering ideas and support in the creation of bespoke content that extends beyond the film-such as trends, challenges, personal stories, or interactive fan engagement opportunities that meet the goals of the film. Additionally this role will collaborate with filmmakers, producers, and social/creative teams to align on messaging, tone, and release cadence of all talent-facing content. As the lead for talent social this person must operate with the highest degree of professionalism as they will oversee our relationship with key talent, publicists, agents, and managers as it relates to social media.

In this highly collaborative role this person will partner closely with internal teams including the Digital, Social and Influencer marketing teams to as well as cross functionally with Publicity, Media, Influencer Marketing and Creative Content to conceptualize and produce original, platform-native social content that complements each film's narrative while showcasing the talent's unique voice.

This role will develop and maintain a consistent and proactive content pipeline by regularly supplying social assets to talent for posting-ensuring timely delivery and optimization for each social platform.

When possible, this person will also coordinate the capture of behind-the-scenes (BTS) content on set and ensure alignment with both production and publicity protocols. Track and report on talent-driven social performance metrics and contribute to campaign recaps and ensure all deliverables meet studio standards and contractual obligations.

Core Responsibilities:

• 45% TALENT SOCIAL MANAGEMENT: Act as the primary point of contact for talent and their representatives (agents, managers, publicists) from project announcement and production through the full marketing campaign lifecycle.
• 20% STRATEGIC TALENT COLLABORATION: Serve as a creative and strategic partner to talent, offering support and ideas for bespoke content that extends beyond the film-such as social trends, challenges, personal stories, and fan engagement opportunities aligned with campaign goals. This includes coordinating across digital, social, and influencer media strategies, and working closely with internal teams, talent representatives, and filmmakers to develop and execute cohesive plans.
• 15% CONTENT FACILITATION: Collaborate directly with talent and their representatives on all content launches, social media calendars, and posting strategies. Maintain a proactive content pipeline by delivering platform-optimized social assets in a timely manner, ensuring alignment with best practices and campaign objectives.
• 10% ON SITE ACTIVATION & EVENTS: Oversee content capture or coordination for talent social initiatives during on-set production, press tours, junkets, and special content shoots.
• 10% OTHER PROJECTS/PRESENTATIONS: Develop and present a range of topics to the Worldwide Digital Marketing team as well as other internal and external audiences.

Education, Years of Experience, Specialized Knowledge or Skills Required: