Associate Social Marketing Analyst (Hybrid)

We are seeking a dynamic and results-driven Social Media and Influencer Marketing Analyst who can use insights to inform a content strategy while also maintaining a strong creative vision for the Belk brand. The ideal candidate has a strong background in organic and paid social media and a keen understanding of the fashion and influencer landscape. This role will play a critical part in elevating our brand presence, driving traffic, and converting customers through strategic paid social campaigns and curated influencer partnerships.

This person will report to the Digital Marketing Manager, Social Media and collaborate closely with Creative, Co-Op and Merchandising teams as well as outside partners and vendors.

Job Functions
Analyze paid and organic content on a weekly, monthly and quarterly basis utilizing platform metrics and agency provided insights. Be prepared to present findings to leadership on a monthly basis.
Identify social first opportunities and trends that are appropriate to the Belk brand by creating content or collaborating with the creative team on monthly and seasonal photoshoots.
Responsible for executing and creating content for the Belk Social Media channels, including but not limited to Facebook, Instagram, and TikTok. 
Proven track record of elevating and growing social channels.

Paid Social Media Strategy and Execution:
Develop and execute full-funnel paid social campaigns to drive brand awareness, engagement, and conversion with our agency partners.
Collaborate with creative, merchandising and additional internal teams to brief on high-performing content tailored to social channels.
Work with agency to conduct A/B testing across creative, audience, and placement strategies.
Analyze and report on channel performance with Agency support, providing actionable insights and optimizations on a weekly and monthly basis.

Organic Social Media
Work with the social media team to develop a concrete organic social media strategy and playbook that drives results.
Execute a platform-specific content strategy that connects Belk with its customer and drives sales, engagement and community.
Create social media content calendars based on company priorities and social media trends
Fill out paid and organic trackers with creative assets, copy, and links for upcoming posts/ads
Schedule and publish organic social posts on Facebook, Instagram, and TikTok
Manage weekly brief process and partner with creative team to execute content for each social channel 
Collaborate, create and manage any and all creative, copy and/or offer changes where applicable.
Serve as a community manager through social platforms by engaging with audiences, tagged content, creators and brands we carry.
Utilize social listening tools to better understand customer sentiments and how information can be used to improve strategies. The ideal candidate will identify the need to pivot or shift strategy based on customer needs.

Influencer Marketing:
Identify influencer opportunities at Belk that align with business priorities, seasonal moments and emerging trends.
Work cross-functionally with the e-commerce, email, buying and other internal teams to identify additional areas in which influencers can be utilized
Partner with the influencer marketing agency to identify creators whose content can be leveraged for paid amplification, content creation for owned channels.
Oversee execution of seasonal, monthly and trending campaigns.
Provide input on influencer briefs to align with performance goals.
Manage whitelisting, creator licensing, and content usage rights for paid social campaigns.
Track performance of influencer-led ads and incorporate learnings into broader paid social strategy.
Build and nurture relationships with influencers who embody the Belk brand authentically.
Analyze organic influencer and content creator performance on a monthly basis.
Propose, plan and execute influencer events within the Belk footprint to create brand awareness. 
Identify and budget for influencer gifting opportunities that align with business priorities.

Position Contribution Level :
Intermediate Level

Minimum Education & Experience:
Bachelor’s degree in Marketing, Communications, Business Administration, or related field
3-5 years of relevant social media channel management experience, both paid and organic
Experience executing paid social advertising campaigns on Meta, TikTok and Pinterest
Working knowledge of influencer marketing, with an understanding of creator partnerships and paid amplification strategies.
Event management experience is a plus
Retail industry experience is a plus

Preferred Education & Experience:
2-4 years of applicable experience preferred

Knowledge & Skills
Proficient in Excel and other Microsoft programs (PowerPoint, Word).
Some graphic design and copywriting experience preferred.
Experience with Social Media management tools such as Sprout Social. 
Working budget management experience 
Strong analytical skills and comfort in performance marketing (e.g. Meta and TikTok ads manager, Adobe Analytics)

Physical
Hybrid work schedule - Candidate will be required to be in office Tuesday-Thursday. Candidate must be willing to travel for influencer events throughout the year.

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