Digital Content Specialist

Digital Content Specialist

Location: Lansing, Michigan

Department: Marketing

Reports To: Marketing Director

Employment Type: Full-time

Ayers Basement Systems is a regional leader in foundation repair and waterproofing, dedicated to doing things differently. Our mission is to redefine the industry by breaking free from the status quo. We wholeheartedly invest in our employees, providing them with the tools, knowledge, and growth opportunities they need to thrive in their roles. Together, we create a fulfilling environment where we deliver remarkable experiences for our customers each day, offering them peace of mind and changing their perception of contractors. Our purpose isn't just displayed on a wall; it guides how we perform our jobs each day.

We are looking for a creative, detail-oriented Digital Content Specialist to join our marketing team. In this role, you will be responsible for creating, editing, and optimizing compelling digital content across multiple platforms to support our brand strategy, engage audiences, and drive conversions. You will work closely with other marketing professionals to ensure consistent and impactful messaging across all channels.

How you will create impact:

• Develop and execute content strategies for web, email, social media, blogs, and other digital channels.
• Create high-quality, engaging written content tailored to specific audiences and platforms.
• Collaborate with design and multimedia teams to produce visually appealing content, including graphics, video, and interactive media.
• Manage content calendars to ensure timely publication and promotion.
• Optimize content for SEO, readability, and user experience using best practices and tools.
• Monitor content performance using analytics tools and adjust strategies as needed.
• Maintain brand voice and consistency across all digital touchpoints.
• Conduct market research to stay up-to-date on industry trends and competitor content.
• Assist with CMS management and content uploads
• Assist with other marketing and branding initiatives as needed.
• Support local home shows and company events throughout the year, including but not limited to, sign up, setup/breakdown, materials, and ideas to improve.
• Achieve organization and department goals by accepting ownership in completing new and different requests; exploring opportunities to add value to job accomplishments.

What makes you stand out:

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field..
• 3+ years of experience in a similar role or relevant work experience
• Exceptional writing, editing, and proofreading skills.
• Strong organizational and time management skills.
• Familiarity with SEO best practices and keyword research tools.
• Knowledge of social media editors, analytics platforms and CMS platforms.
• Reliable and organized self-starter with excellent attention to detail

What you can expect:

• Supportive and collaborative team culture - Ayers Basement Systems was named a Top Workplace in Michigan for the last three years.
• Opportunities for professional development and growth
• A hybrid working schedule
• Health benefits and paid time off
• 401k Plan
• Opportunities to make a direct impact on business growth
• Flexibility and room to bring your own creative ideas to life

Other known titles:

• Marketing Coordinator
• Social Media Manager
• Content Marketing Specialist
• Content Strategist
• Content Editor
• Online Brand Ambassador