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Healthcare Marketer / Community Outreach Specialist

Executive Home CareChapel Hill, North Carolina

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Job Description

Responsive recruiter
Benefits:
  • Your Effort = Your Income
  • Uncapped Potential
  • Monthly Bonus Eligibility
  • Ground Floor Opportunity
  • Entrepreneurial Environment
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off
  • Training & development

Healthcare Marketer / Community Outreach Specialist 


In-Field & Hybrid (Must reside in NC)

About Executive Home Care of Wake Forest 
Expanding across the vibrant Triangle region, Executive Home Care of Wake Forest is more than a care agency—we’re partners in people’s lives. We bring comfort, consistency, and compassion into the homes of our clients and their families. We’re building a mission-driven, locally-rooted team that is passionate about reimagining how home care connects to the community. 

About This Role 
We’re looking for a dynamic, passionate, and driven Healthcare Marketer / Community Outreach Specialist who is not only great at building professional relationships but thrives on making a real difference. Your influence and ideas won’t just be welcomed, they’ll be foundational. 

This isn’t traditional sales—it’s about connection, credibility, and community impact. You’ll help families find trusted care during some of the most vulnerable moments in their lives, and you’ll do it by being present, building trust, and creating visibility for our services across the region. 

What You’ll Be Doing 
  • Build, nurture, and grow referral relationships with healthcare professionals, discharge planners, social workers, elder law attorneys, senior living communities, and more
  • Host and coordinate community events, workshops, and info sessions to spread awareness and engage prospects
  • Represent the agency in local networking groups, professional circles, and industry events
  • Manage and grow our digital presence (social media, newsletters, etc.) to attract both clients and referral partners
  • Track leads, follow up promptly, and guide families through the intake process with empathy and clarity
  • Drive growth through innovative outreach strategies while staying rooted in our mission and values
Who You Are (The Superstar We’re Seeking)
  • A natural connector—personable, confident, and emotionally intelligent
  • Self-motivated, coachable, and enthusiastic about taking initiative
  • Professional and polished, but approachable and authentic
  • Compassionate about the needs of all individuals, older adults, and their families
  • Comfortable using technology (CRM, social media, digital tools) to engage and convert leads
  • Someone who sees challenges as opportunities and is excited to help build something that brings change. 
Qualifications / Desired Experience
  • 2+ years in marketing, outreach, business development, or sales—preferably in healthcare, home care, or senior services
  • Proven ability to meet or exceed weekly and monthly referral and lead generation targets to drive client conversion
  • Excellent verbal and written communication skills
  • Proven ability to build and maintain professional relationships
  • Valid NC driver’s license with the ability to travel locally across the Triangle area
  • Social media savvy (Instagram, Facebook, LinkedIn, Canva, a plus)
  • Bilingual or multilingual (a plus, not required)
 
Compensation & Rewards
At Executive Home Care of Wake Forest, we offer a competitive, growth-minded compensation structure. This role includes a base hourly rate combined with a performance-based incentive plan tied to referral generation, lead conversion, and community engagement outcomes.

While initial compensation is structured hourly, successful candidates will have the opportunity for performance reviews at 90 days and periodically thereafter, with a clear career track toward a salaried leadership role. We are committed to recognizing and rewarding contributions that drive our mission forward and building future executive leaders from within our team.
 
Important Note on Employment Eligibility
 All applicants must be authorized to work in the United States on a permanent basis.

How to Apply
If you’re ready to combine purpose with performance, heart with hustle, and community with career, we want to hear from you. Even if you don’t meet every single qualification, if this sounds like your calling—apply anyway.

Flexible work from home options available.

Compensation: $15.00 - $20.00 per hour

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

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