Senior Marketing Analyst

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers - across Revenue Marketing, Product Marketing, and Brand Marketing - are responsible for acquiring new customers and have a deep understanding of the business. We're a highly cross-functional team and partner most closely with the Product, Sales, Business Development, and Design teams to show our prospects and customers how we can help them reach their full potential.

What you'll do

The Brex Marketing team is looking for an experienced Senior Marketing Analyst to own, analyze and translate our data into effective insights and actionable recommendations. Candidates should have 5+ years of experience with Marketing channel and campaign data, planning, modeling and forecasting. This person should also be seasoned with digital performance metrics, website analytics, building marketing funnels and ABM models. The Senior Marketing Analyst will report into the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization.

Where you'll work

This role will be based in one of our headquarter offices Salt Lake City. You will be required to work in-office at least 2 days per week on Wednesday and Thursday. Employees will be able to work remotely for up to 4 weeks per year.

We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Digital & Web Analytics: Lead website, SEO, and multi-variant testing (MVT) reporting; identify performance trends and partner across teams to prioritize high-impact initiatives
• Marketing Funnel Planning & Forecasting: Build and manage models for funnel targets by sale type, segment, and channel; deliver regular forecasts to marketing, GTM, and executive leadership
• Performance Reporting & Optimization: Own reporting and analysis for all marketing channels, campaigns, and Brex.com; provide actionable insights to optimize performance across the funnel
• Attribution & Data Accuracy: Partner with Data Science to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
• Standardized Insights & Executive Reporting: Deliver consistent, executive-ready insights on pipeline, spend efficiency, ABM, brand, and event performance to guide strategic decision-making

Requirements

• 5+ years in a Marketing Analyst role
• Experience with marketing data analysis and planning, including translating complex data into actionable insights to inform marketing strategy, optimize performance, and guide forecasting
• Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required
• Experience with digital performance and website analytics, understanding and translating key digital journey metrics and events required
• Experience with using data to plan campaigns and forecast demand delivery required
• Experience with building marketing target models and forecasting demand required
• Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required
• Expert communication skills - ability to differentiate between 'reporting the numbers' and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level

Compensation

The expected salary range for this role is $119,200-$149,000. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.