Search Engine Marketing (Sem) Manager

Your Role:

SolarWinds is seeking a strategic and data-driven Search Engine Marketing (SEM) Manager to join our team. The SEM Manager will be responsible for planning, executing, and optimizing paid search campaigns to drive high-quality leads and achieve business growth across Observability, ITSM, and Database solutions.

Your Impact:

Campaign Management & Optimization:

• Oversee and execute paid search campaigns across Google Ads and Bing Ads, including keyword research, ad copy creation, bid management, and A/B testing.
• Develop campaigns targeting Top, Middle, and Bottom-of-Funnel audiences, focusing on pipeline growth and customer acquisition.

Performance Analysis:

• Track and analyze key performance indicators (KPIs) such as CTR, CVR, CPL, and ROAS to ensure campaigns deliver strong returns.
• Use advanced analytics tools like Google Analytics 4, Adobe Analytics, and Tableau to provide actionable insights and regular reporting.

Strategy & Collaboration:

• Design and implement a comprehensive SEM strategy aligned with SolarWinds' business goals, ensuring optimal budget utilization.
• Work closely with internal teams, including content, creative, and analytics, to align SEM efforts with broader marketing initiatives.

Funnel-Based Optimization:

• Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences.
• Implement retargeting strategies and audience segmentation using tools like 6Sense and LinkedIn.

Innovation & Growth:

• Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.
• Leverage Enhanced Conversions for Leads and first-party data to optimize bidding and performance tracking.

Your Experience:

• 5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing multi-million-dollar budgets.
• Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics and Google Analytics 4.
• Strong understanding of funnel-based campaign structures and audience segmentation.

Skills:

• Advanced knowledge of keyword strategies, bid management, and remarketing techniques. Analytical mindset with proficiency in creating actionable insights from data.
• Knowledge of Enhanced Conversions for Leads and integration of first-party data for campaign improvements.

Education:

• Bachelor's degree in Marketing, Business, or a related field. Google Ads and Microsoft Advertising certifications are preferred.

Why Join SolarWinds?

• Opportunity to manage and scale paid search campaigns in-house, driving measurable business growth.
• Work in a collaborative, innovative, and fast-paced environment with access to global marketing resources.
• Competitive salary, bonus structure, and benefits, including health insurance, 401(k) match, and career development opportunities.